2018 marks Amanda’s 25th year with Hallmark globally, equipping her for her latest role as Hallmark UK Managing Director, starting 1st of January 2019. Having joined Hallmark UK & Ireland in June 2018 as Creative and Product Director, Amanda was previously at Hallmark’s US Headquarters in the roles of Sales Director & Product Director. Amanda’s Hallmark career started in Australia in product development, progressing to Marketing Director for Australia/New Zealand.
Amanda says “I’m looking forward joining the GCA council, connecting with members and to discuss the future of the greeting cards industry. It’s important we join together for the greater good, share opportunities and our experiences to support one another. I hope to bring with me my breadth of knowledge and creativity”.