Ged joined the GCA Council in 2008. He has been in the greeting card industry since the age of 25 and has headed up sales teams for Hanson White, The Ink Group and Portico. From 1998 onwards Ged has been co-owner and managing director of The Art File, specialising in contemporary art cards.
Ged says: “Having spent over 20 years in the industry joining the Council was a way to give something back. The strength of the Council is that it is made up of a broad spectrum of talent and experience which is a true reflection of our industry today. I am passionate about our industry! I see the role of president as two fold; enriching and promoting the experience of membership for all our members and secondly, working with the help of the Council to promote the worthiness of greeting cards in the wider world as well as protecting our interests in that world.”
Ged served as GCA president from 2015 – 2017.