Greeting Card Association

Sales Agents Explained with Richard Pass: How They Work & What to Expect
2026-07-07 11:00 - 12:00 (Europe/London) | https://www.gca.cards/event/sales-agents-explained-with-richard-pass-how-they-work-what-to-expect/
Join us for a practical and informative session with Richard Pass of STL Agency, who will demystify the role of sales agents within the greeting card industry.

STL Agency has been operating since 2008, covering the North of England as well as national and key accounts, working across greeting cards, stationery and related gift products to support both publishers and retailers in building long-term, profitable relationships.
In this webinar, Richard will cover:

The role of the sales agent
How sales agents work with publishers – and what to expect
The benefits (and potential drawbacks) of working with an agent
What publishers need in place to work effectively with a sales agent
How easy it is to secure a sales agent

Whether you’re considering working with a sales agent for the first time or looking to get more from your current relationships, this session is not to be missed – book your place to understand how to make sales agents work for your business and get the most from the relationship.

Net Zero – What It Really Means and Where to Start
2026-08-06 11:00 - 12:00 | https://www.gca.cards/event/net-zero-what-it-really-means-and-where-to-start/
Sustainability is becoming an increasingly important consideration for greeting card businesses, but understanding what Net Zero means—and knowing where to begin—can feel overwhelming.

Join Danilo’s Claire Bates from the GCA Sustainability Committee alongside PK Whalen and Bryony from Positive Planet, a leading UK sustainability consultancy that helps organisations measure, reduce and manage their environmental impact, for a practical webinar designed specifically to help GCA members navigate the Net Zero landscape and take realistic first steps.
Whether you’re a publisher, retailer, supplier or agent, this webinar will cut through the jargon and provide straightforward, practical guidance on how businesses of all sizes can start addressing their environmental impact.
The webinar will cover:

What Net Zero actually means and why it matters for greeting card businesses.
The difference between carbon foot printing, carbon neutral and Net Zero.
Practical first steps businesses can take, regardless of their size or stage in the journey.
What measuring a carbon footprint involves and what to expect from the process.
Setting realistic targets and creating an achievable action plan.
Common misconceptions and pitfalls to avoid.

You’ll leave with a clearer understanding of Net Zero, greater confidence in the terminology, and practical ideas to help your business take meaningful action.

The importance of protecting margins as your business grows with Ged Mace, The Art File
2026-09-10 11:00 - 12:00 | https://www.gca.cards/event/the-importance-of-protecting-margins-as-your-business-grows/
Growing a successful business takes vision, ambition and investment. But as sales increase, it’s essential to ensure your margins remain healthy and sustainable.

In this webinar, industry expert and Managing Director of The Art File, Ged Mace, will explore why protecting profitability is just as important as driving growth. He’ll share practical insights on identifying margin pressures, making informed pricing decisions, managing costs effectively, and building a business that can expand without compromising its financial foundations.

Whether you’re a start-up looking to scale or an established publisher navigating rising costs and changing market conditions, this session will provide valuable strategies to help you strengthen profitability while protecting the margins that keep your business flying.
