Lunch and Learn: Engaging Retailers and Buyers, 21st May 2024

A session to explore and discuss the challenges of engaging retailers and buyers. GCA
members will be given insights into the inner workings of retailers and the factors that may
affect your likelihood of success when submitting products.

Topics to be covered would be as follows;
● Defining the right retailers for your brand including;
○ Market segmentation
○ Brand relevance
○ Identifying the gap or opportunity
● Planning your approach;
○ Who to contact
○ How to approach - emails and decks
○ How to progress with a lack of response
● Being prepared - what will a retailer expect;
○ Commercial terms
○ Deliveries and Barcodes
○ Marketing packages
○ Forecasting

Host: Sara Allbright, Director, Retail100 Consulting

Date: 12.00pm, 21st May 2024

Duration: 70 mins 

Cost: £20 (Only 20 places available!)