Representing the UK greeting card industry for over 100 years.
The Greeting Card Association embraces publishers, retailers, agents, suppliers and individuals working in the vibrant card industry.
500+ Members
Send a card.
Deliver a smile.
Our Purpose
Our Purpose is to ensure the wellbeing of the greeting card industry and to promote the absolute joy of sending and receiving a well-chosen card.
Our Mission
Our mission is to passionately support the growth and promotion of the greeting card industry.
Our Vision
Our vision is for everyone to feel connected by the sending and receiving of greeting cards.
What is the GCA?
The Greeting Card Association is the voice of the UK greeting card industry. We represent publishers, retailers, suppliers and other stakeholders working in this sector. Our activities include:
The UK is a nation of card senders, we send more cards per person than any other nation. We lead the world in greeting card innovation and design, and we have lots of fun along the way!
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Why Join the GCA?
The Greeting Card Association offers many benefits, resources and support to our members to grow individual business and collectively help keep the industry thriving. Here are some reasons why you should consider joining the GCA:
Member benefits
The GCA negotiates discounts and other benefits from specialist suppliers on behalf of members. Promote your business to buyers in the Members’ Directory.
Advice and support
Industry experts are on hand to support members to grow their business.
Tailor-made membership plans
Our membership plans cater to the specific needs of various industry stakeholders including publishers, retailers and suppliers.
Networking
The GCA organises member-only networking events that provide opportunities to build business relationships and keep up to date with pressing industry issues.
Have a voice
The GCA represents the industry with organisations that impact greeting card sales, such as the media, government and Royal Mail. You can add your voice too as a member.
Member only content
GCA Members enjoy exclusive access to members only content, events and webinars.
Market Report
The GCA compiles the only industry annual greeting card market research report. Available free to most members or for a fee to non-members.
Stay Informed
Our regular email newsletter keeps you up to date with our latest initiatives and industry news.
Looking to work in the Greeting Card industry? Are you an artist or writer keen to see your work on greeting cards? Our members regularly post job vacancies on this site. Take a look at what roles are currently available on the Jobs board.
Our members include…
