Welcome to the
Greeting Card Association.
Representing the UK greeting card industry for over 100 years.
Send a card. Deliver a smile.
The Greeting Card Association embraces publishers, retailers, agents, distributors and recommended suppliers of materials/services to the industry.
We are an independent not for profit trade organisation operating for the benefit of our members. We have been the voice of the greeting card industry and provided support to our members since 1919.
The British are a nation of card senders, we send more cards per person than any other nation. We lead the world in design and innovation, exporting our designs, and messages for people of all nationalities, across the globe.
Greeting cards build relationships; sending and receiving a greeting card creates a strong connection. Our industry facilitates and celebrates positive communication between people of all backgrounds.
What we do
The Greeting Card Association is the voice of the British greeting card industry, representing our industry to stakeholders such as postal service providers, government, colleges and schools.
We provide advice and support to our members and run networking events, bringing our industry together to promote business growth and the health of our industry.
Our purpose
Our mission
Our vision
Our vision is for everyone to feel connected by the sending and receiving of greeting cards.
Latest Blog Posts
Caring at Christmas!
Join in our #Cardmitment campaign and help start a wave of Christmas cards across the UK, sharing the joy of sending and receiving cards!
Who Sent the First Christmas Card
A look at the history of the Christmas card with up to date facts and figures.
GCA meet with Royal Mail, and focus on Christmas
Update from GCA Royal Mail meeting November 2023
#Cardmitment
#Cardmitment campaign – sharing the joy of sending and receiving greeting cards
The GCA blog is packed with news, insights and resources for everyone with an interest in Greeting Cards. And for members of the GCA, the blog morphs into the GCA Library where members can find even more tools and information to help them run their businesses.
Jobs in the Industry
Looking to work in the Greeting Card industry? Are you an artist or writer keen to see your work on greeting cards? Our members regularly post job vacancies on this site. Take a look at what roles are currently available on the Jobs board.
Administration Assistant
At Raspberry Blossom, our mission is simple: to inspire everyday moments of joy, one vibrant product at a time. Our vision is to globally spread positivity through our innovative, accessible, and colourful designs, enriching lives by bringing joy, happiness, and...
Sales Agents
5C Designs is owned and run by husband and wife team, Stephen and Deborah, producing Photographic and Photographic Art greeting cards and prints. All our products are designed using our own original photographs and unique Photographic Artworks. From 2024 we will be...
Sales Agent
Hello I’m Helen and I have designed a hand drawn range of beautiful nature inspired wildlife and bird cards. I have had successful sales in the North West area where I am based in the beautiful Forest of Bowland and I am now looking for help from agents to reach shops...
Why Join the GCA?
Members Benefits
The GCA Library
Networking
Attend GCA members’ events designed to support business growth.
Advice & Support
Marketing and PR Support
Members Directory
Tailored Membership Plans
Have a Voice
Our members include…
The Greeting Card Association represents business from across the industry including publishers, manufacturers, retailers, agents and more. If you are looking for a particular service or product you can search in our Members Directory.
Supporting & promoting Greeting Cards across multiple channels
For Schools & Colleges
We have lots of dedicated resources for students at art college and school teachers planning lessons. You may also be interested in our Design and Production articles.
Press
Our latest press releases will keep you up to date on greeting card occasions and card sending in the UK, and there’s lots of background information in our news and history articles. Contact our press office for more information.
Thinking Of You Week
Thinking of You Week is a special week in September, pioneered by the GCA, that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness.
The GCA Market Report
The Greeting Card Association commission an annual report providing reliable figures for the greeting card industry based on member sales.
How can we help you?
Our blog is packed with articles related to the Greeting Card industry, from the latest news to historical facts and figures. For members, the GCA Library provides a portal of resources to help run a sucessful business. If you have specific questions or need further information, please get in touch.