Welcome to the
Greeting Card Association.
Representing the UK greeting card industry for over 100 years.
Send a card. Deliver a smile.
The Greeting Card Association has been supporting publishers, retailers and suppliers to the industry since 1919.
The British are a nation of card senders, we send more cards per person than any other nation. We lead the world in design and innovation, exporting our designs and messages for people of all nationalities across the globe.
Greeting cards build relationships; sending and receiving a greeting card creates a strong connection. Our industry facilitates and celebrates positive communication between people of all backgrounds.
What we do
The Greeting Card Association is the voice of the British greeting card industry.
We promote the healthy growth of the industry by sharing the joy of sending and receiving cards, and providing advice and support to our members as they build their businesses.
Our vision
That people from all communities use greeting cards to connect with friends and family at special occasions and just to say ‘thinking of you’.
We're owned by our members
The Greeting Card Association is an independent trade organisation, wholly owned by its members.
Latest Blog Posts
Cardgains: the UK’s largest Greeting Card & Gift Buying Group
An insight into the UK’s largest greeting card buying group.
Father’s Day – celebrating the UK’s Dads!
A look at the origins of Father’s Day, with up to date facts and figures.
Diversity and Inclusion in the greeting card industry
The UK greeting card industry is a vibrant and diverse industry with an eclectic mix of cards celebrating nearly every possible occasion. The...
Brexit – what you need to know and latest updates
Last updated 2nd June 2021: As part of our support to GCA members we are working to help you navigate the Brexit maze by picking out salient links...
The GCA blog is packed with news, insights and resources for everyone with an interest in Greeting Cards. And for members of the GCA, the blog morphs into the GCA Library where members can find even more tools and information to help them run their businesses.
Spring Season Toolkits
Downloadable posters and POS for retailers, ready to print and use online to promote the 2021 Spring Seasons.
2021 Valentine's Day Toolkit
2021 Mother's Day Toolkit
2021 Easter Toolkit
2021 Father's Day Toolkit
Jobs in the Industry
Looking to work in the Greeting Card industry? Are you an artist or writer keen to see your work on greeting cards? Our members regularly post job vacancies on this site. Take a look at what roles are currently available on the Jobs board.
Sales Agents
Lanternfish Publishing has a growing range of beautiful, glossy art cards and we’re looking for new sales agents in various territories.Our luxury greetings cards feature paintings and prints by British artists and cover many subject areas. We currently stock gift...
Business Improvement / Project Manager – Kickstart Placement
Reporting directly to the Commercial Director, this varied project management role offers the right candidate exceptional scope to leave a real mark on a rapidly expanding small business, as well as providing an ideal springboard into a subsequent career in business...
Customer Relationship Manager – Kickstart Placement
Cardology are looking for someone who shares our belief that growing sustainable customer revenues stems from first knowing your customers' businesses intimately. Reporting to the Commercial Director, the successful candidate will be our B2B (trade) customers’...
Why Join the GCA?
Members Benefits
The GCA Library
Networking
Attend GCA members’ events designed to support business growth.
Advice & Support
Marketing and PR Support
Members Directory
Tailored Membership Plans
Have a Voice
Our members include…
The Greeting Card Association represents business from across the industry including publishers, manufacturers, retailers, agents and more. If you are looking for a particular service or product you can search in our Members Directory.
Supporting & promoting Greeting Cards across multiple channels
For Schools & Colleges
We have lots of dedicated resources for students at art college and school teachers planning lessons. You may also be interested in our Design and Production articles.
Press
Our latest press releases will keep you up to date on greeting card occasions and card sending in the UK, and there’s lots of background information in our news and history articles. Contact our press office for more information.
Thinking Of You Week
Thinking of You Week is a special week in September, pioneered by the GCA, that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness.
The GCA Market Report
The Greeting Card Association commission an annual report providing reliable figures for the greeting card industry based on member sales.
How can we help you?
Our blog is packed with articles related to the Greeting Card industry, from the latest news to historical facts and figures. For members, the GCA Library provides a portal of resources to help run a sucessful business. If you have specific questions or need further information, please get in touch.