Welcome to the
Greeting Card Association.

Representing the UK greeting card industry for over 100 years.

Send a card. Deliver a smile.

The Greeting Card Association has been supporting publishers, retailers and suppliers to the industry since 1919.

The British are a nation of card senders, we send more cards per person than any other nation. We lead the world in design and innovation, exporting our designs and messages for people of all nationalities across the globe.

Greeting cards build relationships; sending and receiving a greeting card creates a strong connection. Our industry facilitates and celebrates positive communication between people of all backgrounds.


What we do

The Greeting Card Association is the voice of the British greeting card industry.

We promote the healthy growth of the industry by sharing the joy of sending and receiving cards, and providing advice and support to our members as they build their businesses.


Our vision

That people from all communities use greeting cards to connect with friends and family at special occasions and just to say ‘thinking of you’. 


We're owned by our members

The Greeting Card Association is an independent trade organisation, wholly owned by its members.

Latest Blog Posts

Meet the Sponsor – 2WL

Meet the Sponsor – 2WL

2WL, sponsor of the 2022 GCA Conference and AGM have been specialising in fulfilment since 1994. Their moto is “You create-we deliver”.

read more

The GCA blog is packed with news, insights and resources for everyone with an interest in Greeting Cards. And for members of the GCA, the blog morphs into the GCA Library where members can find even more tools and information to help them run their businesses. 

Spring Season Toolkits

Downloadable posters and POS for retailers, ready to print and use online to promote the 2022 Spring Seasons.

2022 Valentine's Day Toolkit

2022 Mother's Day Toolkit

2022 Easter Toolkit

2022 Father's Day Toolkit

Jobs in the Industry

Looking to work in the Greeting Card industry? Are you an artist or writer keen to see your work on greeting cards? Our members regularly post job vacancies on this site. Take a look at what roles are currently available on the Jobs board

National Sales Manager

Exciting Sales Opportunity in Greetings CardsNational Sales Manager. U.K. independent sales.Abacus Cards Ltd incorporating Clare Maddicott Publications are looking to instruct a National Sales Manager to lead our U.K. sales team of employed Area Managers, Sales Agents...

read more

Studio Administrator

Abacus Cards Ltd. is looking for an enthusiastic individual with a can do attitude to join their Newmarket Greeting card studio team.You'll need to be;-Organised and methodical and have a good eye for detail-Excellent communication and negotiation skills-Good IT...

read more

Freelancer Greeting Card Designer – Amazon

Delighty Designs is looking for enthusiastic, creative and talented illustrators and designers to work on expanding its greeting card range. This is a freelance position.Our style is bright, bold, loving and we are especially looking to work with designers who can tap...

read more

Why Join the GCA?

Members Benefits

Access to specialist information and advice. Discounts from recommended supplier members.

The GCA Library

Resources to help you build your business in the greeting card industry from design and production through to sales and marketing.


Attend GCA members’ events designed to support business growth.

Advice & Support

Industry experts to help grow your business, just a phone call away.

Marketing and PR Support

Support and advice to promote your company online and offline with confidence.

Members Directory

Promote your business in our members’ directory; a key resource for all in the industry

Tailored Membership Plans

Membership plans tailored to provide the support requirements of your business.

Have a Voice

Stay informed and contribute to the industry.

Our members include…

The Greeting Card Association represents business from across the industry including publishers, manufacturers, retailers, agents and more. If you are looking for a particular service or product you can search in our Members Directory.

Supporting & promoting Greeting Cards across multiple channels

For Schools & Colleges

We have lots of dedicated resources for students at art college and school teachers planning lessons. You may also be interested in our Design and Production articles.


Our latest press releases will keep you up to date on greeting card occasions and card sending in the UK, and there’s lots of background information in our news and history articles. Contact our press office for more information.

Thinking Of You Week

Thinking of You Week is a special week in September, pioneered by the GCA, that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness.

The GCA Market Report

The Greeting Card Association commission an annual report providing reliable figures for the greeting card industry based on member sales.

How can we help you?

Our blog is packed with articles related to the Greeting Card industry, from the latest news to historical facts and figures. For members, the GCA Library provides a portal of resources to help run a sucessful business. If you have specific questions or need further information, please get in touch