Welcome to the
Greeting Card Association.

Representing the UK greeting card industry for over 100 years.

Send a card. Deliver a smile.

The Greeting Card Association embraces publishers, retailers, agents, distributors and recommended suppliers of materials/services to the industry.

We are an independent not for profit trade organisation operating for the benefit of our members. We have been the voice of the greeting card industry and provided support to our members since 1919.

The British are a nation of card senders, we send more cards per person than any other nation. We lead the world in design and innovation, exporting our designs, and messages for people of all nationalities, across the globe.

Greeting cards build relationships; sending and receiving a greeting card creates a strong connection. Our industry facilitates and celebrates positive communication between people of all backgrounds.


What we do

The Greeting Card Association is the voice of the British greeting card industry, representing our industry to stakeholders such as postal service providers, government, colleges and schools.

We provide advice and support to our members and run networking events, bringing our industry together to promote business growth and the health of our industry.


Our purpose

Our Purpose is to ensure the wellbeing of the greeting card industry and to promote the absolute joy of sending and receiving a well-chosen card.

Our mission

Our mission is to passionately support the growth and promotion of the greeting card industry.

Our vision

Our vision is for everyone to feel connected by the sending and receiving of greeting cards.

Latest Blog Posts



#Cardmitment campaign – sharing the joy of sending and receiving greeting cards

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The GCA blog is packed with news, insights and resources for everyone with an interest in Greeting Cards. And for members of the GCA, the blog morphs into the GCA Library where members can find even more tools and information to help them run their businesses. 

Jobs in the Industry

Looking to work in the Greeting Card industry? Are you an artist or writer keen to see your work on greeting cards? Our members regularly post job vacancies on this site. Take a look at what roles are currently available on the Jobs board

UK Agents required

Calling all greeting card agents!I’ve been trading as a greeting card publisher in Scotland for over a decade now and am on the hunt for Agents across the rest of the UK to help push the reach of my work and find the perfect places for my cards to settle. I create...

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Sales Agent

Hello, I'm Emma and I'm looking for agents to help spread my joyful cards for connecting to pastures new.  My cards are perfect for independent boutiques, gift shops and garden centres.  If you would like to show your customers something new, I'd love to hear from...

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Sales Agents

I'm currently looking for enthusiastic and experienced sales agents for all areas of the UK.  My cards feature adorable animal artwork drawn in a stunning pen and ink style. They have already seen success in North America, and are stocked in stores across Canada...

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Why Join the GCA?

Members Benefits

Access to specialist information and advice. Discounts from recommended supplier members.

The GCA Library

Resources to help you build your business in the greeting card industry from design and production through to sales and marketing.


Attend GCA members’ events designed to support business growth.

Advice & Support

Industry experts to help grow your business, just a phone call away.

Marketing and PR Support

Support and advice to promote your company online and offline with confidence.

Members Directory

Promote your business in our members’ directory; a key resource for all in the industry

Tailored Membership Plans

Membership plans tailored to provide the support requirements of your business.

Have a Voice

Stay informed and contribute to the industry.

Our members include…

The Greeting Card Association represents business from across the industry including publishers, manufacturers, retailers, agents and more. If you are looking for a particular service or product you can search in our Members Directory.

Supporting & promoting Greeting Cards across multiple channels

For Schools & Colleges

We have lots of dedicated resources for students at art college and school teachers planning lessons. You may also be interested in our Design and Production articles.


Our latest press releases will keep you up to date on greeting card occasions and card sending in the UK, and there’s lots of background information in our news and history articles. Contact our press office for more information.

Thinking Of You Week

Thinking of You Week is a special week in September, pioneered by the GCA, that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness.

The GCA Market Report

The Greeting Card Association commission an annual report providing reliable figures for the greeting card industry based on member sales.

How can we help you?

Our blog is packed with articles related to the Greeting Card industry, from the latest news to historical facts and figures. For members, the GCA Library provides a portal of resources to help run a sucessful business. If you have specific questions or need further information, please get in touch