As a proud member of the Independent Retail Confederation (IRC), the Greeting Card Association (GCA) is delighted to support the ShopKind campaign, an initiative that unites the retail sector to tackle violence and abuse against shopworkers.
With ShopKind Week taking place from 9-15 November 2026, now is the perfect time for retailers across the greeting card industry to show their support and help spread the campaign’s important message.
What is ShopKind?
Backed by the Home Office and led by the National Business Crime Centre, ShopKind encourages positive behaviour in shops and highlights the essential role of shopworkers in our communities.
Why It Matters?
Our industry is built on thoughtfulness. Every card sent is a gesture of care—and we believe that same spirit should extend to the people behind the counter. Retail workers are the unsung heroes of our high streets. They help us celebrate life’s moments—big and small—by making sure we can find the perfect card, gift, or keepsake. Yet, far too many face abuse and aggression simply for doing their jobs. They deserve to feel safe, valued, and appreciated.
The ShopKind campaign, backed by the Home Office and supported by major retailers and independent businesses alike, aims to:
ShopKind Week 2026: 9-15 November
ShopKind Week is a dedicated week of activity designed to raise awareness of the important role shopworkers play in our communities and encourage positive behaviour in retail environments.
During the week, retailers are encouraged to share their support for the campaign by displaying ShopKind materials, engaging colleagues and customers with the campaign message, and sharing activity on social media using #ShopKind.
How You Can Get Involved
Download Free ShopKind Resources
Download The ShopKind Toolkit and branded assets from their website or below.
Let’s Show Our Support This ShopKind Week
As part of the IRC, the GCA is proud to stand with retailers across the UK in promoting a culture of kindness and respect.
Every day, greeting card retailers help customers celebrate life’s important moments. This ShopKind Week (9-15 November 2026), let’s take a moment to recognise the people who make those moments possible.
Together, we can help ensure that every shop is a safe, welcoming space for customers and colleagues alike.
We encourage all GCA members to get involved, share their support and help spread the message by using #ShopKind.
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