Big Changes Ahead for UK Greeting Card Exporters to the U.S.
On July 30, 2025, President Trump signed an Executive Order eliminating the de minimis exemption for all countries, effective August 29, 2025. Originally planned for 2027, this fast-tracked change will significantly impact small businesses — including UK greeting card publishers exporting to the U.S. But there’s good news: recent updates from Royal Mail offer a more manageable path forward. Royal Mail’s…