The GCA Diversity & Inclusion Sub-committee, led by Sarah-Jane Porter, Global Design & Licensing Director at Moonpig, have been focused on inclusivity, the language we use on cards, and have identified changes in when and how consumers are now using cards. This work was started in 2023 following our workshop with children’s bereavement charity Winstons…
The Greeting Card Association (GCA) is delighted to announce that our Pride in London Collection has won the Best Diversity & Inclusion Range award at The Henries 2026, widely regarded as the Oscars of the greeting card industry. The award recognises a unique collaboration that brought together publishers from across the greeting card community to…
The Greeting Card Association (GCA) is thrilled to be back at Pride in London for the third year in a row!
An estimated 15% of the UK population is neurodivergent (City & Guilds Index, 2025), a powerful reminder that one size never fits all. As the card industry looks to build a more sustainable and relevant future, it’s vital that we create products that truly reflect the people sending and receiving them. A growing number of…
At the GCA, we love to celebrate initiatives that champion diversity, inclusion, and meaningful connections through greeting cards. We’re shining a spotlight on an inspiring collaboration between Cardfactory and Macmillan Cancer, a project that puts empathy and representation at the heart of card design. Julie Hardy, Studio Manager at Card Factory and a member of…
In Conversation with Leona Asika and Ify Ike-Nwabuoku, Founders of Rich Girl Paper October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member…
In Conversation with Jordan Carruthers, Founder of Hood Greetings. October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member businesses. This Q&A series…
In Conversation with Siobhan Wauchope, Creative Director of Streetgreets and Naomi Nicholas, Managing Director of Streetgreets October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned…
In Conversation with Cherelle Brown, Founder of Kitsch Noir October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member businesses. This Q&A series…
In Conversation with Georgina Fihosy, Founder of AfroTouch Design October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member businesses. This Q&A series…
In conversation with Rachel from Love Loss Discoballs, sharing her journey through grief and meaningful connections.
The Greeting Card Association (GCA) is thrilled to be back at Pride in London for the third year in a row!
Guidelines for designers and publishers designing cards for bereaved children. Produced by the GCA with Winston’s Wish, a charity supporting bereaved children.
As a Black Council member of the Greeting Card Association, I am dedicated to promoting diversity and inclusion in the greeting card industry. It is important to me that our industry reflects the diversity of our communities and that everyone feels recognized and celebrated. This year’s Black History Month theme, “Reclaiming Our Narratives,” provides an…
GCA members held an inspiring workshop with the Winston’s Wish team, kindly hosted by Moonpig. Winston Wish’s enthusiastic young ambassadors shared their stories and provided valuable insight into the language and imagery suitable for greeting cards designed for bereaved children. Background to this Workshop Winston’s Wish contacted the GCA saying that their youth ambassadors felt…
Following the huge success of Pride in London last year where we handed out over 10,000 greeting cards to the cheering crowds, we’re delighted to announce that we’re doing it all again… TWICE!
Children’s bereavement charity Winston’s Wish contacted the GCA as they are seeking partners in the greeting card industry to work with to create a new sympathy range for children. Children are often described as ‘the forgotten mourners’ because they are frequently excluded from having a full and active role in the grieving process. Feedback from…
UK children connecting with Ghana schools through greeting cards