Join Us at Pride in London 2026!
The Greeting Card Association (GCA) is thrilled to be back at Pride in London for the third year in a row!
Diversity and Inclusion
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Celebrating Neurodiversity Through Cards
An estimated 15% of the UK population is neurodivergent (City & Guilds Index, 2025), a powerful reminder that one size never fits all. As the card industry looks to build a more sustainable and relevant future, it’s vital that we create products that truly reflect the people sending and receiving them. A growing number of…
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Macmillan x Cardfactory Support Card Collaboration
At the GCA, we love to celebrate initiatives that champion diversity, inclusion, and meaningful connections through greeting cards. We’re shining a spotlight on an inspiring collaboration between Cardfactory and Macmillan Cancer, a project that puts empathy and representation at the heart of card design. Julie Hardy, Studio Manager at Card Factory and a member of…
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Celebrating Creativity: GCA Member Spotlights for Black History Month – Rich Girl Paper
In Conversation with Leona Asika and Ify Ike-Nwabuoku, Founders of Rich Girl Paper October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member…
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Celebrating Creativity: GCA Member Spotlights for Black History Month – Hood Greetings
In Conversation with Jordan Carruthers, Founder of Hood Greetings. October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member businesses. This Q&A series…
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Celebrating Creativity: GCA Member Spotlights for Black History Month – Streetgreets
In Conversation with Siobhan Wauchope, Creative Director of Streetgreets and Naomi Nicholas, Managing Director of Streetgreets October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned…
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Celebrating Creativity: GCA Member Spotlights for Black History Month – Kitsch Noir
In Conversation with Cherelle Brown, Founder of Kitsch Noir October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member businesses. This Q&A series…
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Celebrating Creativity: GCA Member Spotlights for Black History Month – AfroTouch
In Conversation with Georgina Fihosy, Founder of AfroTouch Design October is Black History Month in the UK — a time to reflect, recognise and celebrate the contributions of Black individuals and communities across all sectors. At the GCA, we’re proud to spotlight the creativity and entrepreneurial spirit of our Black-owned member businesses. This Q&A series…
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More Than Just Words: How Greeting Cards Can Make a Difference in Grief
In conversation with Rachel from Love Loss Discoballs, sharing her journey through grief and meaningful connections.
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Join Us at Pride in London 2025!
The Greeting Card Association (GCA) is thrilled to be back at Pride in London for the third year in a row!
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GCA and Winston’s Wish Guidelines for greeting cards designed for bereaved children
Guidelines for designers and publishers designing cards for bereaved children. Produced by the GCA with Winston’s Wish, a charity supporting bereaved children.
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Black History Month: Why It Matters for Publishers and Retailers
As a Black Council member of the Greeting Card Association, I am dedicated to promoting diversity and inclusion in the greeting card industry. It is important to me that our industry reflects the diversity of our communities and that everyone feels recognized and celebrated. This year’s Black History Month theme, “Reclaiming Our Narratives,” provides an…
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GCA and Winston’s Wish Workshop
GCA members held an inspiring workshop with the Winston’s Wish team, kindly hosted by Moonpig. Winston Wish’s enthusiastic young ambassadors shared their stories and provided valuable insight into the language and imagery suitable for greeting cards designed for bereaved children. Background to this Workshop Winston’s Wish contacted the GCA saying that their youth ambassadors felt…
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Double the Pride! Join the GCA at London and Manchester Pride
Following the huge success of Pride in London last year where we handed out over 10,000 greeting cards to the cheering crowds, we’re delighted to announce that we’re doing it all again… TWICE!
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Children’s Bereavement cards
Children’s bereavement charity Winston’s Wish contacted the GCA as they are seeking partners in the greeting card industry to work with to create a new sympathy range for children. Children are often described as ‘the forgotten mourners’ because they are frequently excluded from having a full and active role in the grieving process. Feedback from…
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GCA Schools Project
UK children connecting with Ghana schools through greeting cards
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Diversity and Inclusion in the greeting card industry
This blog charts the progress of highlighting and encouraging diversity in the UK greeting card industry. A vibrant and diverse industry with an eclectic mix of cards celebrating nearly every possible occasion.
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A call for Age Friendly cards!
Information from Better Birthday’s campaign to encourage the celebration of age; asking for a reimagining of aging and ageism.
