When is Thinking of You Week?
Thinking of You Week starts on the 21st September 2026.
What is Thinking of You Week?
Thinking of You Week is the week that sees people across the world send cards to friends, loved ones, work colleagues, neighbours to say hello, thinking of you, share a joke or just to reach out and connect.
ToYW was launched in 2014 by the UK Greeting Card Association. The event quickly gained traction and is now a popular national occasion that has spread to other parts of the world including the USA, Australia and New Zealand. The week is actively promoted by many high street retailers including Cardzone, Scribbler, Sainsburys, Card Factory, Tesco, Blue Diamond, Asda, Clintons, Scribbler, Sainsbury’s, Morrisons, House of Cards, Stationery Supplies, Co-op and Moonpig and over 1000 independent retailers.
Here’s an introduction video we launched for our campaign:
The Thinking of You Week Website
The GCA have a dedicated Thinking of You Week website for the UK and there also a dedicated Thinking of You Week USA website too. The website is the place to go for all the latest ToYW news and information on how to get involved.
How to get involved
The ToYW website has lots of information on how to get involved for Publishers, Retailers and Schools. There’s also a Thinking Of You Week Toolkit to help promote the occasion within your organisation and to your customers both in person and online via social media.
Latest ToYW articles
Send a Smile, Deliver a Card – Thinking of You Week 2026
Send a Smile, Deliver a Card – Thinking of You Week 2025
10 years of Thinking of You Week!
Feature on our Thinking of You Week Website
Thinking of You Week 2023!
Marketing your business for Thinking of You Week
How can your business benefit from Thinking of You Week? Top tips for getting involved and highlighting your business as part of the GCA’s consumer marketing campaign
Further Information
Latest updates from the GCA
Send a Smile, Deliver a Card – Thinking of You Week 2026
Thinking of You Week is back for its 12th year, and it’s set to be the biggest and brightest yet! From 21 to 27 September, we’re inviting everyone to join in a nationwide wave of kindness by sending cards to friends, family, neighbours, and anyone who could use a little lift. Whether it’s a note of encouragement,…
Send a Smile, Deliver a Card – Thinking of You Week 2025
Thinking of You Week is back for its 11th year, and it’s set to be the biggest and brightest yet! From 15–21 September, we’re inviting everyone to join in a nationwide wave of kindness by sending cards to friends, family, neighbours, and anyone who could use a little lift. Whether it’s a note of encouragement, a little…
10 years of Thinking of You Week!
2024 marks the 10th anniversary of Thinking of You Week! This annual event, which takes place the 3rd week in September, was born at a UK Greeting Card Association (GCA) Council Meeting and launched in September 2014! Thinking of you week was inspired by the “heartfelt replies” received by one of the GCA members, Leonard…
Feature on our Thinking of You Week Website
Showcase your cards in the Thinking of You Week gallery – Members only!
Thinking of You Week 2023!
Thinking of You Week is the week that sees people across the world send cards to friends, loved ones, work colleagues, neighbours to say hello, thinking of you, share a joke or just to reach out and connect. This year Thinking of You Week takes place on 18th-24th September 2023, and we will be working to…
Marketing your business for Thinking of You Week
How can your business benefit from Thinking of You Week? Top tips for getting involved and highlighting your business as part of the GCA’s consumer marketing campaign
