What is Festive Friday? Festive Friday is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to send theirs; so Festive Friday starts the annual exchange of Christmas cards! Festive Friday 2026 is on Friday, 27th November! Why Festive Friday Matters Our #Cardmitment campaign…
Thinking of You Week is back for its 12th year, and it’s set to be the biggest and brightest yet! From 21 to 27 September, we’re inviting everyone to join in a nationwide wave of kindness by sending cards to friends, family, neighbours, and anyone who could use a little lift. Whether it’s a note of encouragement,…
In a world where children are growing up glued to screens, the Greeting Card Association is proud to launch Card Club. A brand new initiative designed to put pen and paper back into the hands of children aged 4 – 11 years and encourage card sending. Introducing Card Club Watch Rebecca Green’s presentation from the…
As a proud member of the Independent Retail Confederation – IRC, the Greeting Card Association (GCA) is delighted to support the ShopKind campaign—an initiative that unites the retail sector to tackle violence and abuse against shopworkers. What is ShopKind? Backed by the Home Office and led by the National Business Crime Centre, ShopKind encourages positive behaviour in shops and highlights the essential…
The 2025 Valentine’s Day Toolkit contains downloadable resources to help with online and offline marketing.
The 2025 Mother’s Day Toolkit contains downloadable resources to help with online and offline marketing.
The 2025 Father’s Day Toolkit contains downloadable resources with online and offline marketing.
The 2026 Easter Toolkit contains downloadable resources to help with online and offline marketing.
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
The GCA publishes toolkits to help retailers and publishers promote card sending occasions. GCA Toolkits
GCA toolkit for student presentations. Engaging with next generation of greeting card senders, and encouraging new talent into the card industry.