The Greeting Card Association (GCA) is thrilled to be back at Pride in London for the fourth year in a row!
On Saturday, 4th July 2026, we’ll once again be celebrating love, diversity, and inclusion by handing out thousands of beautifully designed greeting cards along the parade route. Our cards spread messages of joy, support, and unity, reminding everyone that greeting cards are a powerful way to connect and share emotions.
This wouldn’t be possible without our incredible sponsors, as our position is fully funded by sponsorship and not GCA funds.
Each year, the annual Pride event is an incredible experience, with thousands of attendees embracing our mission to spread kindness through handwritten messages. We’re calling on our amazing members and supporters to help us make 2026 the best Pride yet!
How You Can Get Involved
We invite greeting card publishers, retailers, and industry friends to join us in making Pride in London 2026 unforgettable.
Here’s how you can support:
Join us on the parade
Help us distribute cards and celebrate with the community. We have 50 free spaces on the march and spaces will be allocated on a first come first served basis. At the moment, we don’t know the time that we will be marching, so you should keep the entire day free at the moment. You can sign up here.
The Pride in London parade route traditionally spans approximately 1.5 to 2 miles (around 2.5–3 km) through central London, starting at Hyde Park Corner and moving along Piccadilly, Haymarket, and Trafalgar Square before concluding at Whitehall. You can sign up here.
Raising money by selling last year’s cards
For the first time, this year, we’ll be raising money by selling the wonderful LGBTQ+ cards that GCA card publishers designed last year. 100% of the funds raised will go towards the running of Pride and cost £2 each. You can buy them here: Buy LGBTQ+ Cards
Sponsor the initiative
Support the GCA’s Pride presence with one of our new sponsorship packages. We’ve got some fabulous packages available! (see below)
Help us design this year’s cards
Like last year, we will be designing our own exclusive Pride Greeting Cards to give away on the route. We’re looking for LGBTQ+ designers to submit their designs to mark@ohhdeer.com
Sponsorship Packages for 2026
While we can’t feature brand names along the parade route, you can still support in meaningful ways. Please note there are a limited number of sponsorship places which will be allocated on a first come first served basis:
Supporter – £250
Your contribution helps towards our running costs for the day. You’ll receive a thank-you mention on our website and social media after the event.
Advocate – £500
All Supporter benefits, plus recognition in our post-event blog.
Champion – £1000
All Advocate benefits, plus a feature in the GCA’s newsletter and your company name will be mentioned on the back of the greeting cards.
Patron – £2000
All Champion benefits, plus a special mention at our annual GCA Conference and AGM in Manchester plus a place on the march (subject to availability).
Supply Supporter – Supply Donation
Like last year, we will be handing out 30,000 greeting cards along the route and we are looking for the following:
All supply supporters will receive the same benefits of the Champion package. Please contact us for further information or to become a Supply Supporter.
Or if you simply want to make a donation, we’d love that too!
Why Support Pride in London?
Pride is more than just an event – it’s a powerful movement that champions equality, visibility, and acceptance. As an industry that thrives on emotional connection and communication, the greeting card community has a unique opportunity to make a meaningful impact. By supporting our Pride initiative, you’ll be helping to spread love and inclusivity, one card at a time. We also make a donation to the Pride in London charity, Pride in the City. You can find out more about this charity here: https://prideinlondon.org/pitc
We’d love for you to be part of this amazing day.
Let’s make Pride in London 2026 our best celebration yet!
Help us design this year’s cards
Like last year, we will be designing our own exclusive Pride Greeting Cards to give away on the route. If you are interested in designing some cards for us then please email mark@ohhdeer.com
