Please send us your News stories and jpegs of cards for our Gallery to feature on our Thinking of You Week website and take advantage of all the activity planning for this year.
Thinking of You Week 2022 is 19th-25th September. We already have key retailers and Royal Mail signed up to join in, in addition we are planning lots of consumer PR activity. This means that lots of consumers are going to be googling to find out what it is all about – and visit our Thinking of You Week website .
We want to use this to encourage everyone to send cards and also to promote your businesses and help raise your brand profile and hopefully send customers to your website.
Background
Thinking of You Week takes place in September every year. This event is designed to harness the emotional power of cards, to create a wave of love, caring and happiness, by encouraging everyone to send cards to different people during the week, just to say ‘hello’ share a joke, ‘thinking of you’.
Paper Salad kindly designed wonderful branding for this event, which retailers across the UK use to shout about the event to their customers, encouraging card sales and sending people to our Thinking of You Week website to see what it’s all about. Royal Mail and others work with us to support this activity through consumer PR and social media.
Launched in 2014 by the UK GCA Thinking of You Week has now spread to other countries such as the USA and Australia, who have their own websites, but use our branding.
How to get involved
Please take time to look at our Thinking Of You Week website. This site is aimed at consumers as well as our wider industry; to share the joys and benefit of card sending. When we speak to the press this is always where we direct them.
Look at the Get Involved link for ideas and our free to use toolkit.
We feature News items from members, and designs in our Gallery ,that relate to Thinking of You. We use this site to encourage everyone to send cards just to say ‘hello’, ‘miss you’, ‘thinking of you’.
To feature in our Gallery please email admin@gca.cards the following 3 things:
1. Jpeg showing the front of the card
2. Your company name
3. Text, including a description and the link (to either your website or a retailer’s) to where people can buy the card. 20 words max.
If you have donated cards to a local care home, made changes to your business that have a consumer interest, or any have any other Thinking of You relevant stories please share these with admin@gca.cards for Thinking of You News, we need:
- Photos or card images
- Headline
- Text describing the activity
We will continue to celebrate Thinking of You Week every September as usual, but the Toolkit is available for use all year ‘round if you want to do a Thinking of You promotion with your business.