GCA Schools Project

Aug 19, 2022 | Diversity and Inclusion, Thinking Of You Week

In conjunction with Thinking of You Week, and in recognition of the Queen’s Platinum Jubilee year and 70 years service to the commonwealth, the GCA would like to connect through greeting cards,  70 UK groups of children with 70 groups of children from the Commonwealth country Ghana.

Above: One of the Ghana schools taking part in the initiative

This initiative provides an opportunity to enable children in the UK to exchange cards with those in Ghana during Thinking of You Week.  The aim is to aid the children’s own sense of identity, their ability to express themselves, and to assist them with their understanding of others. Writing a card actively promotes empathy, helps with emotional communication and conveys the value of doing something special for others, as well as being a fun way to practice their handwriting!

Consultation with teachers has identified children in Year 3 and 4 as those who would benefit most from this initiative. This is a milestone year in a child’s development and sense of identity, also when children become more conscious of a much bigger world beyond their immediate family.  However, the children to include is at the discretion of the participating schools.

GCA members getting involved

All schools in Ghana and the UK will be provided with greeting cards for the children to write their messages. Award-winning greeting card publishers Lottie Simpson and Afrotouch have designed the cards for the project.

Above: The special card design from Lottie Simpson that forms part of the GCA Schools Project
Above: Georgina Fihosy’s card for the Ghana schools

Graphite Creative printed the cards for this project with G.F Smith supplying the board. ENVECO supplied the envelopes, The Art File donated notebooks and Ohh Deer donated pens to the Ghanaian children to use to write their cards. Thank you all; this really is a GCA team effort!

“Ohh Deer were really keen to support this incredible project and we were delighted to be able to offer the pens for the children to use in Ghana. Card sending and receiving is always very special and being able to link up during a commonwealth games year is even better.”

Mark Callaby co-founder of Ohh Deer

How can you get involved?

We need to recruit UK primary schools! So please contact your local primary school and encourage them to take part! Download and share the presentation below, this provides the school with all the information on the project and how to register. Please contact adriana@gca.cards if you have any questions.

For more information on Thinking of You Week!

See our Thinking of You Week 2022 blog which details the retailers taking part and activities planning for this year including our Consumer Media Campaign.

Visit our consumer facing Thinking of You Week website to learn more about this annual event.

To find out how to feature and promote your company and brand on our Thinking of You Week website see Feature in our Thinking of You Week Gallery and Blog


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