Kelly Hudson, MD McDaniels Law, Amanda Fergusson CEO Greeting Card Association, Pip Heywood, MD Thortful
Kelly Hudson, MD McDaniels Law, Amanda Fergusson CEO Greeting Card Association, Pip Heywood, MD Thortful
As Christmas approaches, two things matter to our industry: giving people more reasons to send cards and ensuring they can trust those cards to arrive. The GCA has consistently argued that these two objectives go together. An affordable, reliable postal service gives people confidence to keep sending; visible and positive promotion of card sending helps…
As a proud member of the Independent Retail Confederation (IRC), the Greeting Card Association (GCA) is delighted to support the ShopKind campaign, an initiative that unites the retail sector to tackle violence and abuse against shopworkers. With ShopKind Week taking place from 9-15 November 2026, now is the perfect time for retailers across the greeting…
Intellectual property is at the heart of the greeting card industry. From original artwork and verse to licensing agreements, brand protection and creative collaborations, understanding your rights can help safeguard your work and support long-term business growth. To help GCA members navigate these important topics, GCA supplier member Briffa has produced a series of practical…
In the latest article from GCA supplier member Briffa, the team provides a practical introduction to licensing for greeting card publishers, artists and designers. From extending artwork into new product categories to negotiating commercial agreements, understanding the fundamentals of licensing can help businesses maximise the value of their intellectual property while avoiding costly disputes. Licensing is one of the most…
In the latest article from GCA supplier member Briffa, the team tackles some of the most common myths surrounding intellectual property in the greeting card industry. Whether you’re an independent artist or an established publisher, understanding the basics of copyright, trade marks, ownership and confidentiality can help protect your business and support future growth For GCA members – from solo…
In the latest article from GCA supplier member Briffa, the team explains how copyright protects the creative work at the heart of the greeting card industry. Covering everything from ownership and licensing to enforcement and commercial opportunities, this practical guide highlights the key considerations for publishers, designers and artists looking to protect and maximise the value of their intellectual property….