Sustainable greeting card business issues call to ‘leaf off’ proposed reductions in vital Royal Mail postal services and price increases

Feb 27, 2024 | Press Releases, Meet The Member

A sustainable greeting card business is calling for essential Royal Mail postal services to be maintained. 

The Seed Card Company in Basildon in Essex create beautiful plantable cards which people can plant before watching them grow into wildflowers, carrot, lettuce, basil and parsley. The are all printed with vegan-printed inks. It’s a fantastic way to send some love and do our bit for our planet.

The Seed Card Company needs a sustainable and affordable postal service if it is to thrive. 

Owners are concerned that postal services could be cut back and stamp prices being hiked yet again, which would cause huge damage to thousands of local businesses across the UK.

Co-owner Kay Patel said: “My thoughts on these proposals are – why would they even consider reducing the service? 

“Sending greetings cards is a very British tradition. It’s essential for people to be able to send each other cards and letters via an efficient and affordable postal service. 

“Maintaining human contact with the ones we love is vital. 

“It’s unthinkable that people could send greetings cards for special occasions such as Mother’s Day, Father’s Day, birthdays, Christmas, with no guarantee that they would be able to arrive on time. 

“It’s unthinkable to reduce the service that our country has come to rely on.

“Who would be there to pick up this service if Royal Mail reduces its delivery days?

“It would have a very detrimental impact on the greetings card industry, along with many other local businesses across the UK.” 

The Seed Card Company was founded by three individuals who share a love for print and want to play their part in creating a more sustainable and eco-friendly environment for us and future generations.

The firm produces beautiful, eco-friendly seed greeting cards, gift tags, personal and wedding stationery and more.

Some of them include the Wet Lettuce character.  Always looking worried, but still trying to make the most out of every occasion, this illustrated collection is full to the brim with lettuce seeds. The cards are perfect for a vegetarian, the rabbit or for anyone in your life who likes salad.

Kay said: “Between us we have worked in the print industry for over 40 years. 

“We have created sustainable products for the greeting card industry, which are being well received by customers. 

“We have been in business for 14 years now and have seen many peaks and troughs, especially during the Covid pandemic, which showed just how important it is for people to be able to keep in touch with one another. 

“Since Covid, we have seen an increase in greeting cards and invitations being sent between loved ones, and it is so important for people to be able to maintain that contact

“We have worked in the print industry for a long time and as much as improvements have been made, like 100% recyclable card and paper and FSC certified card stocks, we felt we could do more. Every aspect of our company has been thought over to make sure we reach our sustainability goals, and with every stationery item sold, you are helping us achieve these.”

The thousands of people who work in the creative UK greeting card industry know that card sending matters.

The simple act of sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike.

And what’s more, card sending nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.

That’s why the Greeting Card Association launched its #Cardmitment campaign in the run-up to Christmas 2023, reminding everyone about the joy and importance of sending cards.

But #Cardmitment was never just about Christmas.

Being able to put a smile on someone’s face though a card, relies on a Royal Mail service that delivers on time, all the time, right across the UK – and at a great price.  

The GCA is now inviting people to support its #Cardmitment campaign to protect vital Royal Mail services. 

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