GCA Consumer Survey Report 2021

Nov 3, 2021 | Marketing Support

The Greeting Card Association commissioned OnePoll to research greeting card purchases. The survey was to understand more about the card buying habits of UK consumers, with a particular focus on how diversity, ethnicity and sustainability influence engagement with the category.

OnePoll is a survey-led marketing research company with offices in London and Bristol.

The research was undertaken in July and August 2021, and includes information on changes in purchasing during and after the COVID-19 pandemic.

This GCA 2021 Consumer Report can be purchased below. If you are a member of the GCA the Market Report may be included or discounted as part of your membership so make sure you login before adding to your basket.

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