#Cardmitment Toolkit
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
Marketing Support
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Festive Friday 2025 – Make Your #Cardmitment!
What is Festive Friday? Festive Friday is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to send theirs; so Festive Friday starts the annual exchange of Christmas cards! Festive Friday 2025 is on Friday, 28th November! Why Festive Friday Matters Our #Cardmitment campaign…
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GCA Market Report
Commissioned by the Greeting Card Association the annual GCA Market Report provides reliable figures for the greeting card industry for defined card categories based on its members UK retail sales. Once again the project was managed independently, confidentially and securely by Echo Research, the award winning market data company. The GCA Market Report can be…
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Share the joy of cards and secure press coverage for your business this Christmas!
Join our #Cardmitment campaign to encourage everyone to send cards this Christmas, and secure some press coverage to promote your business. GCA members across the country are working on initiatives to remind people about the joy and importance of connecting with their loved ones through greeting cards particularly at Christmas. Through fun activities and events,…
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Cardmitment Challenge – Create your own Pam Reel!
Tis the season for giving and spreading cheer,
and what better way to do so than taking
part in the Cardmitment Challenge. -
The Write Before Christmas!
The GCA is encouraging everyone to start writing their Christmas cards early, and post 2nd class to spread good cheer and create a wave of card sending! The Write Before Christmas is a simple yet powerful initiative designed to engage your community and bring people together to enjoy the tradition of writing Christmas cards. The…
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GCA Retailer Marketing 2024
Over 40 retailers joined GCA Council members at the GCA’s Retail Forum, kindly hosted by Jakki Brown after the 2024 Henries judging. The afternoon saw retailers share their successes and discuss ideas for promoting card sending and growing sales in 2024. See PGBuzz for full report GCA CEO Amanda Fergusson spoke about the work the…
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Popular Trade Fairs For Greeting Card Publishers
Details of trade fairs held throughout the year with significant sections dedicated to greeting cards.
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Double the Pride! Join the GCA at London and Manchester Pride
Following the huge success of Pride in London last year where we handed out over 10,000 greeting cards to the cheering crowds, we’re delighted to announce that we’re doing it all again… TWICE!
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The Origins of Mother’s Day
A look at the origins of Mother’s Day, with facts and figures.
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Benefits of entering Awards
Why enter awards and top tips for being nominated. This blog also details many of the awards open to GCA members with links to enter.
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How to survive your first trade show
An insiders guide to making the most of your first greeting card tradeshow.
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Father’s Day – celebrating the UK’s Dads!
A look at the origins of Father’s Day, with up to date facts and figures.
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Why do we have bunnies on our Easter cards?
A look at the origins of Easter cards and the Easter bunny.
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Why are Valentine’s Day cards so popular?
We look at the origins of Valentines Day, along with some fun facts
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Who Sent the First Christmas Card
A look at the history of the Christmas card with up to date facts and figures.
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Marketing your business for Thinking of You Week
How can your business benefit from Thinking of You Week? Top tips for getting involved and highlighting your business as part of the GCA’s consumer marketing campaign
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Why is card sending for Eid growing
Exchanging greetings at the festive of Eid is a tradition that goes back generations. Islam is the second largest religion in the United Kingdom of Great Britain and Northern Ireland. It is estimated that there are over 3 million Muslim’s in the UK, over 5% of the population, and growing. The industry is also seeing…
