Top tips for using social media to drive sales in your business. Which platforms to use, and when to use them.
Using social media as a driver for sales
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Marketing Support
Spring & Autumn Fair 2023
Latest information on the February 2023 Spring Fair. Money saving tips on decorating your stand and additional GCA marketing opportunities.
Popular Trade Fairs For Greeting Card Publishers
Details of trade fairs held throughout the year with significant sections dedicated to greeting cards.
GCA Market Report 2022
GCA Greeting Card Market Report 2022, which covers UK greeting card sales for single greeting cards in 2021 compared to 2020 is now available. 2021 was a year when the UK greeting card industry bounced back following the COVID-19 pandemic. The pandemic had resulted in...
Feature in our Thinking of You Week Gallery
Showcase your cards in the Thinking Of You Week gallery – Members only!
Benefits of entering Awards
Why enter awards and top tips for being nominated. This blog also details many of the awards open to GCA members with links to enter.
2022 Fathers Day Toolkit
The 2022 Father’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
2022 Easter Toolkit
The 2022 Easter Toolkit contains downloadable resources and POS to help with online and offline marketing.
2022 Mothers Day Toolkit
The 2022 Mother’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
2022 Valentine’s Day Toolkit
The 2022 Valentine’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
Festive Friday 2021!
Festive Friday is the 26th November. This is the day when everyone in the card industry, sends their Christmas cards! See here for our toolkit to promote this event in your community.
Thinking of You Week 2021
Thinking of You Week is the 3rd week of September. It’s an annual special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness, led by the Greeting Card Association.
GCA proud to sponsor the industry Diversity and Inclusion Henries Award
The GCA is proud to sponsor this new award celebrating and promoting diversity in the greeting card industry.
How to Photograph Greeting Cards
How do you make your products look good online and in print? A short tutorial by Richard Jackson of Forever Creative Photography is here to help.
How to survive your first trade show
An insiders guide to making the most of your first greeting card tradeshow.
Festive Friday 2020 Toolkit
Everything you need to kick-start the Christmas card sending season within your organisation.
GCA Logos and Brand Usage Guidelines
The GCA logo is available for members to use on their marketing material and website
New 100th Anniversary logo sign for trade shows
The GCA has a lovely new gold logo ‘card’ to celebrate our Centenary. This will replace the old-logo plastic signs. We will be handing these out to all PGLive exhibitors at the show. We will also be handing them out at Harrogate, Autumn Fair and Top Drawer. If you...
Supporting Independent Retailers
94% of greeting cards are bought in a bricks and mortar store so it is important that the GCA raises the profile of cards with those working to support retailers and High St communities. The GCA recently attended a meeting of the Independent Retailers Confederation....
Debut comes to Autumn Fair 2018
After the success of the Spring Fair Debut, the scheme is coming to Autumn Fair 2018. “The feedback from Debut exhibitors at Spring Fair last week has again been fantastic, and with this area going from strength to strength I’m now really excited to be able to offer...
New .cards Domain Name Released
Let's put Greeting Cards on the Internet Map! It's a brave (or foolish!) business that doesn't have a website these days. A website address ranks up there in importance with a company's phone number - indeed some would argue the web address out ranks the phone number....