Festive Friday, 27th November 2020, is the special day for everyone in the card industry (and all lovers of cards) to send their personal Christmas cards. This is to create a great first wave of beautiful cards arriving in early December to get keep everyone in touch...
Thinking of You Week starts on the 21st September; who are you thinking of? Sending and receiving has been an important way of keeping in touch for so many during the isolation of lockdown. Greeting cards are an opportunity to bridge the physical distance between us...
The changes in card buying habits during lockdown, with many sending a card to say ‘thinking of you’, ‘sending a hug’, ‘thankyou NHS’ etc, and the fact that many remain at least partially isolated, mean that this year offers us an huge opportunity to promote this...
Festive Friday, 29th November 2019, is the special day for everyone in the card industry (and all lovers of cards) to send their personal Christmas cards. This is to create a great first wave of beautiful cards arriving in early December to get the nation in the...
The GCA has a lovely new gold logo ‘card’ to celebrate our Centenary. This will replace the old-logo plastic signs. We will be handing these out to all PGLive exhibitors at the show. We will also be handing them out at Harrogate, Autumn Fair and Top Drawer. If you...
94% of greeting cards are bought in a bricks and mortar store so it is important that the GCA raises the profile of cards with those working to support retailers and High St communities. The GCA recently attended a meeting of the Independent Retailers Confederation....
Latest Figures from the GCA Market Report 2018 The latest GCA Market Report shows that in 2017 the UK public spent £1.7 billion on greeting cards. The report, which covers sales January - December 2017, is the only research based on actual retail sales figures, with...
After the success of the Spring Fair Debut, the scheme is coming to Autumn Fair 2018. “The feedback from Debut exhibitors at Spring Fair last week has again been fantastic, and with this area going from strength to strength I’m now really excited to be able to offer...
When you have decided which trade fair is the one for you, here is an idea of the things you will need to do: Preparation Read this brilliant article all about a publisher's first exhibiting experience: Surviving Your First Trade Fair, by Jenny Price of Dandelion...
Let's put Greeting Cards on the Internet Map! It's a brave (or foolish!) business that doesn't have a website these days. A website address ranks up there in importance with a company's phone number - indeed some would argue the web address out ranks the phone number....
Are you excited yet? Here's a lovely new poster to help promote what you have planned on this special new sending day to your staff. Remember, we have a prize for the best photo of this event posted on our Facebook page!
A new card sending day for the greeting card industry Friday 29 November is the day for the whole greeting card industry to get together and send our cards to start the Christmas sending season with a bang. Our aim is to have a sparkly snowstorm of lovely Christmas...