GCA Greeting Card Market Report 2023, which covers UK greeting card sales for single greeting cards in 2022 compared to 2021 is now available. Commissioned by the Greeting Card Association this annual report provides reliable figures for the greeting card industry for...
Marketing Support
#Cardmitment Toolkit
We’d love to see your shop proudly displaying the #Cardmitment message to remind your customers of the power of the mighty greeting card! Below is a GCA toolkit designed by Sarah Jackson of Stormy Knight, for retailers to downloaded and use to remind consumers of the...
Who Sent the First Christmas Card
A look at the history of the Christmas card with up to date facts and figures.
Spring & Autumn Fair 2023
Latest information on the February 2023 Spring Fair. Money saving tips on decorating your stand and additional GCA marketing opportunities.
Popular Trade Fairs For Greeting Card Publishers
Details of trade fairs held throughout the year with significant sections dedicated to greeting cards.
Send a Card with Pride in London!
The GCA Diversity & Inclusion subcommittee has successfully secured a place at ‘Pride in London 2023’. This is a great opportunity to wave the flag for greeting card sending and champion diversity in our industry. Find out how you can get involved.
Feature in our Thinking of You Week Gallery
Showcase your cards in the Thinking of You Week gallery – Members only!
Why is card sending for Eid growing
Exchanging greetings at the festive of Eid is a tradition that goes back generations. Islam is the second largest religion in the United Kingdom of Great Britain and Northern Ireland. It is estimated that there are over 3 million Muslim's in the UK, over 5% of the...
Father’s Day – celebrating the UK’s Dads!
A look at the origins of Father’s Day, with up to date facts and figures.
Why do we have bunnies on our Easter cards?
A look at the origins of Easter cards and the Easter bunny.
The Origins of Mother’s Day
A look at the origins of Mother’s Day, with facts and figures.
Why are Valentine’s Day cards so popular?
We look at the origins of Valentines Day, along with some fun facts
2023 Fathers Day Toolkit
The 2023 Father’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
2023 Easter Toolkit
The 2023 Easter Toolkit contains downloadable resources and POS to help with online and offline marketing.
2023 Mother’s Day Toolkit
The 2023 Mother’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
2023 Valentine’s Day Toolkit
The 2023 Valentine’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
Using social media as a driver for sales
Top tips for using social media to drive sales in your business. Which platforms to use, and when to use them.
GCA Market Report 2022
GCA Greeting Card Market Report 2022, which covers UK greeting card sales for single greeting cards in 2021 compared to 2020 is now available. 2021 was a year when the UK greeting card industry bounced back following the COVID-19 pandemic. The pandemic had resulted in...
Benefits of entering Awards
Why enter awards and top tips for being nominated. This blog also details many of the awards open to GCA members with links to enter.
How to survive your first trade show
An insiders guide to making the most of your first greeting card tradeshow.
GCA Consumer Survey Report 2021
The 2021 Consumer Survey Report commissioned by the GCA
Festive Friday 2021!
Festive Friday is the 26th November. This is the day when everyone in the card industry, sends their Christmas cards! See here for our toolkit to promote this event in your community.
Thinking of You Week 2021
Thinking of You Week is the 3rd week of September. It’s an annual special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness, led by the Greeting Card Association.
GCA proud to sponsor the industry Diversity and Inclusion Henries Award
The GCA is proud to sponsor this new award celebrating and promoting diversity in the greeting card industry.