Over 40 retailers joined GCA Council members at the GCA's Retail Forum, kindly hosted by Jakki Brown after the 2024 Henries judging. The afternoon saw retailers share their successes and discuss ideas for promoting card sending and growing sales in 2024. See PGBuzz...
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
Details of trade fairs held throughout the year with significant sections dedicated to greeting cards.
Following the huge success of Pride in London last year where we handed out over 10,000 greeting cards to the cheering crowds, we’re delighted to announce that we’re doing it all again… TWICE!
A look at the origins of Mother’s Day, with facts and figures.
Why enter awards and top tips for being nominated. This blog also details many of the awards open to GCA members with links to enter.
An insiders guide to making the most of your first greeting card tradeshow.
A look at the origins of Father’s Day, with up to date facts and figures.
A look at the origins of Easter cards and the Easter bunny.
We look at the origins of Valentines Day, along with some fun facts
A look at the history of the Christmas card with up to date facts and figures.
GCA Greeting Card Market Report 2023, which covers UK greeting card sales for single greeting cards in 2022 compared to 2021 is now available. Commissioned by the Greeting Card Association this annual report provides reliable figures for the greeting card industry for...
Exchanging greetings at the festive of Eid is a tradition that goes back generations. Islam is the second largest religion in the United Kingdom of Great Britain and Northern Ireland. It is estimated that there are over 3 million Muslim's in the UK, over 5% of the...
The 2024 Mother’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
Top tips for using social media to drive sales in your business. Which platforms to use, and when to use them.
GCA Greeting Card Market Report 2022, which covers UK greeting card sales for single greeting cards in 2021 compared to 2020 is now available. 2021 was a year when the UK greeting card industry bounced back following the COVID-19 pandemic. The pandemic had resulted in...
The 2021 Consumer Survey Report commissioned by the GCA
Festive Friday is the 26th November. This is the day when everyone in the card industry, sends their Christmas cards! See here for our toolkit to promote this event in your community.
Thinking of You Week is the 3rd week of September. It’s an annual special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness, led by the Greeting Card Association.
The GCA is proud to sponsor this new award celebrating and promoting diversity in the greeting card industry.
GCA toolkit for student presentations. Engaging with next generation of greeting card senders, and encouraging new talent into the card industry.
Barcodes – what they are, why we need them and where to get them from. A definitive guide to barcodes for Greeting Card Publishers.
How do you make your products look good online and in print? A short tutorial by Richard Jackson of Forever Creative Photography is here to help.
Everything you need to kick-start the Christmas card sending season within your organisation.