The GCA’s #Cardmitment campaign is a national campaign to encourage everyone to commit to send more greeting cards!
Reminding UK consumers that the simple act of sending a card can have a positive, powerful impact on individuals, communities and society.
We particularly want to remind everyone about the joy and importance of sending cards this Christmas.
The GCA has been spreading the word through a broad range of media and in Parliament this month, with GCA members joining by meeting with their MPs, visiting Care Homes and shouting about the joy and importance of sending cards this Christmas on social media #Cardmitment.
Your Industry Needs You!
This campaign starts with us in the greeting card industry – we all need to send more cards. The more cards people receive, the more cards they are likely to send; as well as spreading joy this supports our industry.
We also need to start planning and writing our Christmas cards now – so that they are ready to post on 1st December, our Festive Friday. We want to start a wave of Christmas card sending!
We are also asking everyone in the card industry to get together with work colleagues, friends, family and others in your community to encourage them to get involved and writing their Christmas cards ready to post. We have a #Cardmitment toolkit for you to use in your offices and shops, and also a Caring at Christmas initiative – where we are asking GCA members across the country to connect with a local care home – all the information and email templates are on the link above.
Use our logo and toolkits and share your pictures and stories on social media to help spread the joy of cards!
How your business can benefit from this campaign
Join in, share the logo, use the toolkit and publicise the campaign in your business, on social media, with your customers and community. Creating a wave of card sending will benefit everyone.
Joining in with this campaign will also enable you to take advantage of the media coverage the campaign is already receiving. We have had media coverage across the country, including national coverage on BBC Breakfast and Radio 5 Live among others, click the link above to see all the latest coverage.
Our September national press release about the importance of cards and how we Brits like to display cards at home, perfectly timed because research also says September is the most popular month for birthday cards! Our October release uses industry research to talk about the UK’s Kindest Towns.
Bring the national PR campaign to your business!
Our press releases are available to download as word documents below – so you can add in your business details and send off to your local press and radio and share on social media to drive customers to your business.
Use our logo and toolkits and share your pictures and stories on social media and with us to help spread the joy of cards!
Let Nick and Andrea at our PR agency know what you’re doing and share your stories about card sending; tell them about the results of your initiatives, feedback you’ve had from customers and other card stories! This will give them material to share with the press and help them share the benefits of card sending.
Also, look for opportunities in the media to raise the profile of Christmas cards and your business, eg the recent M&S Christmas ad, see PGBuzz for industry reactions.
Please encourage your customers to tag us via the #Cardmitment hashtag – we’ve started our own GCA Instagram page too at @cardmitment so please follow!
Email Nick and Andrea directly on firstname.lastname@example.org to share the stories that you feel deserve to be heard and pictures that show the joy of cards to help us build momentum for this campaign
What is #Cardmitment
Under the headline #Cardmitment, we’ll be taking every opportunity in the coming months to build a campaign that gets consumers and stakeholders talking about the power of cards to build connections that benefit us all.
- Cards matter. Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike.
- That simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.
- And in support of all those brilliant benefits, that’s why we need positive commitments to sending cards – from consumers, from stakeholders such as MPs and politicians.
- #Cardmitment is the tag we are using throughout all our activity – from Thinking of You Week, to activity in support of sending cards at Christmas.
- And the more we all get behind it, the more resonance that campaign will have.
Thank you to everyone in the industry who has already been in touch with ideas and donated. We are keen to continue this campaign into 2024 so are still looking to raise funds to maximise the extent of this campaign and share the joy of card sending, please donate here; if everyone in the industry gives a little we can do a lot!
Further Information – Send a Card, Deliver a Smile!
Click this link for latest Media Coverage of #Cardmitment – scroll down and press the button at the bottom of the blog to see it all!
To see our #Cardmitment toolkit click here and download and use in your business to promote the importance of cards! Some publishers are sending this toolkit out – again see link above for details!
For ideas on marketing initiatives to spread the joy of cards, see what others in the industry have done for in recent years – see the links on Get Involved
Please sign up to visit your local care home in November, see our blog Caring at Christmas. This is one example of the industry activity that the agency can amplify under our #Cardmitment campaign.
Click the link to see all Press Releases
Thank you for your support!