As part of our Meet The Member series, we asked Nicola from
Nicola Lespeare Greeting Cards to tell us a bit about her business story.
What is the name of your company?
Nicola Lespeare Greeting Cards
When did you first start the company?
1st September 2016
Where is your business based?
Nottingham
Why did you decide to set up your company?
Black greeting cards are underrepresented in the industry, my brand helps the community to celebrate close ones with memorable, relatable cards.
What is the Unique Selling Point of your business? What makes your products particularly special?
Our illustrated cards demonstrate the fabulous versatility of afro hair and are predominantly influenced by Black women styled in on-trend colourful looks that beautifully accentuate deep skin tones.
What is your best selling Greeting Card?
The Lottie birthday card.
How do you sell your products? (Online only, wholesale, via a physical shop etc)
All online:
Website: www.nicolalespeare.com
etsy.com/UK/shop/nicolalespeare
Moonpig
Thortful
What do you like most about the industry?
The opportunity to help our audience to celebrate family and friends with relatable cards – sentiments worthy of being treasured for years to come.
How can people find you?
Website: www.nicolalespeare.com and Instagram: @nicolalespeare
Hot Topic Additional Question: Diversity and Inclusion are key values to the GCA and we’d love to know more about what your company does to support Diversity and Inclusion?
Our brand was born out of a need to increase diversity in the industry and serve a community that wasn’t being prominently represented. Representation is key to shaping empowering inner belief and enhancing self-value; it fuels growth and boosts confidence. Nicola Lespeare Greeting Cards is inspired by a purpose to elevate the Black community with positive representation through imaginative illustrations that spark joy and make our audience feel recognised.
Hot Topic Additional Question: The GCA is committed to ensuring that our industry is environmentally friendly and we’re keen to hear more about your business does to help the environment.
We use 100% biodegradable bags cellophane bags and our envelopes are FSC certified meaning that the paper has been harvested in a responsible manner.
Are you a member of the GCA? Would you like to be featured in a Meet The Member article? If so, get in touch with the GCA.