The greeting card industry uses its own terminolgy to define card sending occasions and styles of cards. This section explains the main occasions and some of the category titles used in the Henries awards. Spring SeasonsSpring Seasons sending occasions comprise Valentine’s Day, Mother’s Day, Father’s Day and Easter. Falling on 14 February, Valentine’s Day is first of the Spring Seasons…
What is Festive Friday? Festive Friday is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to send theirs; so Festive Friday starts the annual exchange of Christmas cards! Festive Friday 2025 is on Friday, 28th November! Why Festive Friday Matters Our #Cardmitment campaign…
Commissioned by the Greeting Card Association the annual GCA Market Report provides reliable figures for the greeting card industry for defined card categories based on its members UK retail sales. Once again the project was managed independently, confidentially and securely by Echo Research, the award winning market data company. The GCA Market Report can be…
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
Join our #Cardmitment campaign to encourage everyone to send cards this Christmas, and secure some press coverage to promote your business. GCA members across the country are working on initiatives to remind people about the joy and importance of connecting with their loved ones through greeting cards particularly at Christmas. Through fun activities and events,…
Tis the season for giving and spreading cheer,
and what better way to do so than taking
part in the Cardmitment Challenge.
The GCA is encouraging everyone to start writing their Christmas cards early, and post 2nd class to spread good cheer and create a wave of card sending! The Write Before Christmas is a simple yet powerful initiative designed to engage your community and bring people together to enjoy the tradition of writing Christmas cards. The…