The Market – Sending Occasions

Sep 30, 2015 | Marketing Support

The greeting card industry uses its own terminolgy to define card sending occasions and styles of cards. This section explains the main occasions and some of the category titles used in the Henries awards. Spring SeasonsSpring Seasons sending occasions comprise Valentine’s Day, Mother’s Day, Father’s Day and Easter. Falling on 14 February, Valentine’s Day is first of the Spring Seasons

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