What does it really mean to become a B Corp — and is it something your business should be thinking about now? Join Future Shift for a practical, introductory webinar designed to help GCA members clearly understand what B Corp certification is, what’s involved, and the potential benefits for businesses within the greeting card industry....

Taking on your first employee is an exciting milestone for any growing business — but it also comes with important responsibilities and decisions. In this practical and easy‑to‑follow session, Liz Chiva from Hallidays HR will guide you through everything you need to know to hire confidently and build the foundations of a strong, motivated team.
In this webinar, we’ll cover:

Your Legal Obligations
From pensions, payroll and insurance to contracts of employment and essential pre‑employment checks — what the law requires before and after you bring someone on board.

Recruitment Essentials
How to attract the right candidates, run a fair and effective selection process, and ensure you hire the best fit for your business.

Retainment & Performance Management
Practical tips for keeping great employees engaged, supported and developing — plus how to manage underperformance constructively.

Growing Your Team
When you’re ready to move from one employee to two, three and beyond, what should you consider? We’ll look at structure, roles, culture and planning for sustainable growth.

Fit, Motivation, Morale & Leadership
How your leadership style shapes team morale, productivity and long‑term success — especially in a growing small business.

Whether you’re about to hire your very first employee or preparing to expand your team further, this session will give you the clarity and confidence you need.