Pip Heywood

Pip Heywood is Managing Director of thortful, the UK’s leading online greeting card marketplace championing independent creators. thortful works with thousands of designers to help them reach new audiences and make a living from their creativity, while bringing innovation and digital thinking to a traditionally physical category.

Pip has spent over 15 years building and leading brands across ecommerce, marketplaces and consumer services, including senior roles at MoneySuperMarket, Yopa and Very. Her career has focused on combining commercial rigour with strong brand values, and on building engaged, high-performing teams that deliver sustainable growth.

Through thortful, Pip is actively involved in some of the biggest challenges facing the greeting card industry today, including copyright protection in global online marketplaces and the future of postal services. She has worked with the GCA and industry partners to address issues such as design infringement by platforms like Temu, and strongly supports the GCA’s ongoing engagement with Royal Mail to protect affordable, reliable card sending.

“This is an industry built on super-human creativity and I’m keen to support in defending it in shifting times and am passionate about keeping greeting cards relevant in a world of changing consumer expectations & postal dynamics”.