Blog

Artists – Dos and Dont’s

The do's and don'ts of greeting card design Dos Do your homework. A little time spent researching the market will save you a lot of time, money and frustration in the long run.Do ring up the company prior to sending copies of your designs to check whether they accept...

Artists – Money Matters

There is no set industry standard rate of pay for greeting card artists. There are a number of different ways an artist can be paid by publishers. It can either be made on a per design or range basis. These include: Flat Fee - the publisher makes a one off payment to...

Artists – Approaching a Publisher

The first step is to establish whether the publisher accepts work from freelance artists and their requirements for an artist's submission. Before you send publishers examples of work, do your research and make sure that the artwork you send is suitable and...

Artists – DTR vs. Wholesale

There are two broad categories of publisher - wholesale and direct-to-retail (DTR) - differentiated by the distribution method used to reach the retailer. Wholesale Wholesale publishers distribute their products to the retailer via greeting card wholesalers or cash...

Artists – Finding the Right Publishers

While some publishers concentrate on producing a certain type of greeting cards (eg. humorous, fine art or juvenile) the majority have diversified and publish a variety of greeting card ranges. This of course makes it more difficult for you as an artist to target the...

Artists – Designing for Greeting Cards

Designing for the Greeting Card Industry The UK population spends £1.4 billion a year on greeting cards - more than it spends on tea and coffee - yet finding a route into this fiercely competitive industry is not always easy. There are two main options, either to...

Book Now for the GCA AGM

Book Now for the GCA AGM

10.30am Wednesday 30th September 2015, Altitude 360, Millbank Tower, London SW1 So who’s up for a fantastic day out with old friends, new friends, inspirational speakers, a top London venue and a delicious lunch thrown in for good measure? Yes! It’s the GCA AGM! We...

Launch of the Thinking of You Week Toolkit 2015

Launch of the Thinking of You Week Toolkit 2015

Thinking of You Week, 21 – 27 September 2015, inspires people to send a card a day to create a wave of love, caring, and happiness around the world during this week. Thinking of You Week 2015 - the GCA’s campaign to create a wave of love, caring and happiness...

GCA Launches New Thinking of You Week Branding

The GCA has launched fresh new branding for Thinking of You Week - the GCA’s campaign to create a wave of love, caring and happiness by encouraging people to send a card a day during the last week of September. “I’m delighted with our gorgeous new branding, created by...

New .cards Domain Name Released

Let's put Greeting Cards on the Internet Map! It's a brave (or foolish!) business that doesn't have a website these days. A website address ranks up there in importance with a company's phone number - indeed some would argue the web address out ranks the phone number....

Tidings of Comfort and Joy

Tidings of Comfort and Joy

Christmas Cards on the BBC The GCA gained some excellent television coverage for Christmas cards and the greeting card industry yesterday. Sharon Little, GCA CEO, took part in three live interviews with Stephanie McGovern, two on BBC Breakfast and one on the BBC News...

Festive Friday – Friday 28 November 2014

A GCA initiative promoting team spirit and festive spirit in one glittery blow! Join us for the 2nd annual Festive Friday! This is the special day for everyone in the greeting card industry to dedicate an hour (or two) to writing and sending their personal Christmas...

Book Now for the GCA AGM

GCA AGM – 11am Monday 29th September 2014 Taking place at the The Sir Patrick Moore Planetarium, National Space Centre - Leicester, this is set to be the most popular GCA AGM ever, with a space age venue and a line up of top industry speakers. We have a constellation...

National Thinking of You Week Toolkit

The Toolkit is Now Live! The GCA has launched a new special week to highlight the emotional power of sending and receiving greeting cards. The aim is to create a wave of love, caring and happiness across the nation by joining together to send a card a day to different...

The Henries Finalists 2014 have been announced!

Huge congratulations from the GCA to all the nominees! The Henries Finalists 2014 Most Promising Young Designer or Artist 2014 Rebecca Crouch from Raspberry BlossomDimitria Jordan from Love Faith and HopeYasmin Rahmatullah from YTR DesignsTamsin Seed from Studio...

GCA Launches National Thinking of You Week

Send a card and raise a smile during the week of 22-28 September 2014 The GCA is launching a new special week to highlight the emotional power of sending and receiving greeting cards. The aim is to create a wave of love, caring and happiness across the nation by...

GCA AGM 29 September 2014 – save the date!

This is the most popular event of the GCA calendar with an array of high profile industry speakers, a great lunch and the perfect opportunity for networking. We have an 'out of this world' venue this year – the Sir Patrick Moore Planetarium at National Space...

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