Understanding B Corp: What, Why and What’s Involved

What does it really mean to become a B Corp — and is it something your business should be thinking about now? Join Future Shift for a practical, introductory webinar designed to help GCA members clearly understand what B Corp certification is, what’s involved, and the potential benefits for businesses within the greeting card, stationery and associated industries. The session will include a short, accessible presentation covering the fundamentals of B Corp certification — from what it is and why companies choose to pursue it, to how the process works and where to start. The discussion will also explore how B Corp links to wider sustainability expectations and upcoming regulations that many businesses in our industry are likely to face. The webinar will conclude with a panel Q&A featuring businesses who are already B Corp certified, or currently on the journey, offering real‑world insight and honest reflections on the process. What you’ll gain from attending: A clear, jargon‑free overview of what B Corp certification actually is An understanding of the benefits, challenges and commitments involved Insight into how B Corp aligns with broader sustainability regulations Practical next steps and signposts for support if you want to explore further