elnup

elnup is a contemporary UK greeting card brand creating bold, emotionally honest designs that connect with real life and stand out in-store.

The range combines expressive illustration with simple, relatable messaging, designed to resonate with customers looking for something more thoughtful, modern and genuine than traditional sentiment-led cards.

With a focus on everyday emotions, humour and honest moments, elnup offers strong commercial appeal across key occasions as well as open/general captions, supporting both planned purchases and impulse buys.

Cards are printed in the UK on high-quality board, with a clean, modern aesthetic designed for strong shelf presence and easy merchandising.

Founded by Graphic Designer/illustrator Michelle Breen, who brings over 20 years’ experience in commercial design and product development, elnup is a growing brand with a clear point of difference and expanding product range.