Legend has it that the so-called Easter bunny was originally a bird, who upset the goddess Eostre and she changed it into a fluffy, flightless creature! Nevertheless, it was still able to build a nest and lay eggs in clever places around the garden as many a...
A look at the origins of Mother’s Day, with facts and figures.
We look at the origins of Valentines Day, along with some fun facts
Why should you join the Greeting Card Association?
Christmas card media coverage has continued with many journalists contacting the GCA to ask if Christmas cards are more important than ever this year as they seek to find some good news stories: Early press interest in Christmas cards promoted by GCA PR releases The...
Part 8 of 8: Helpful advice on how to select a Print Partner, and what to expect during the production process.
Part 7 of 8: Our handy check list ensures you’ve thought through all the aspects of preparing a press-ready PDF.
Part 6 of 8: Foil, glitter and emboss adds bling to greeting cards. But they can be hard to visualise in the design stages, and need to be communicated to the Printer. We’ll explain how.
Part 5 of 8: Bleed ensures your artwork prints to the edge of the card. We’ll also cover what you need to know about the fold down the centre of the card.
Part 4 of 8: This article on Colour Modes explains everything you need to know about RGB, CMYK, Pantone and how to choose what to use.
Part 3 of 8: Our article on Colour Modes explains everything you need to know about RGB, CMYK, Pantone and how to choose what to use.
Part 2 of 8: Things to consider when determining the optimum card size for a range.
The GCA’s 8-part series on preparing files ready for printing. A must-read for beginners in the greeting card industry.
The 2021 Mother’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
The 2021 Father’s Day Toolkit contains downloadable resources and POS to help with online and offline marketing.
The 2021 Easter Toolkit contains downloadable resources and POS to help with online and offline marketing.
The 2021 Valentine’s Day Toolit contains downloadable resources and POS to help with online and offline marketing.
How do you make your products look good online and in print? A short tutorial by Richard Jackson of Forever Creative Photography is here to help.
This guide produced by the GCA will help any budding artist to understand what’s involved with designing for the industry.
Do you have a way with words? Maybe you should write for greeting cards. This guide will help you get started.
The Royal Mail is undergoing huge change as it adapts its business to ensure that is survives in the 21st century. As discussed at our Conference, the GCA is working closely with the Royal Mail and also reaching out to the industry to ensure that our voice is heard....
A roundup of the media coverage received for 2020 Festive Friday
GCA Member Emma Bryan donated cards to a local care home to help spread some festive cheer on Festive Friday.
The GCA is campaigning to support specialist retail shops.