Attached is the press release the GCA sent out to consumer media for this campaign. Launched on 25th Nov 2019 with 9 BBC Radio stations this is now generating interest across the country.
News & Insights
100th Anniversary #cardtokeep Instagram campaign
Thank you to those of you who have already posted their #cardtokeep. To celebrate our 100th Anniversary we are running an Instagram campaign to collect photos of special cards that people have treasured and why. We all know greeting cards play an important part...
Celebrating 100 years of the Greeting Card Association
This year is the Greeting Card Association’s centenary, and with the British love of greeting cards continuing we have a lot to celebrate: In 2019 cards are being send for more occasions than ever before, 18-34 year olds sending more cards than a generation ago,...
BBC Breakfast discuss Christmas Card sending
Over 1.5 million people started their morning today being reminded to write and send their Christmas cards as Amanda Fergusson, the new ceo of the GCA appeared on the BBC Breakfast twice during the programme, as well as on the BBC News 24 channel. Filmed on location...
British Veterinary Association’s #BreedtoBreath Campaign
The British Veterinary Association (BVA) is urging card publishers to stop producing cards featuring images of brachycephalic (flat-faced) breeds, such as pugs, French bulldogs and Persian cats on their products as part of its #BreedtoBreathe campaign. The BVA (the...