Darren Cave

GCA Council - President
Company: UK Greetings

Darren is the Customer and Channel Director at UKG.

Prior to starting his greeting card career, Darren spent almost 10 years in retail at Tesco.

Darren joined Watermark Publishing in 2005 working as part of the Commercial team before progressing to Associate Commercial Director in 2011. In 2014, Darren took his first UKG role as our Director of Merchandising, before adding Independent Sales to his remit in 2017. He has been part of the UKG Senior Team since 2018 when his remit was expanded further. He’s been UKG’s commercial lead since March 2023. Darren is currently the Vice President of the GCA.