Sunshine Lane
Sunshine Lane grew from a desire to create cards, gifts and practical tools that are rooted in empathy and real-life experience. I (Emma Fox) founded Sunshine Lane as a way to process my own journey following a late-in-life autism diagnosis and navigating chronic illness. What began as a series of sketches for my own wellbeing has blossomed into a collection of 350+ products designed to celebrate the good days and offer a gentle hand on the ‘meh’ days.
In 2024, the business became a family affair when my mum Allison joined part-time. Together, we blend our professional backgrounds – I previously worked in Social Work, while my mum is a currently practising Mental Health Nurse. This unique combination of lived experience and professional expertise ensures that every card, stationery item, and gift we create is designed with deep empathy and intentionality.
I’m proud to say that this kindness-first approach has resonated far beyond my studio, with our products now stocked in over 100 lovely independent shops across the UK, and Japan too!
Things we’re celebrating lately:
-
Gift of the Year 2026: Finalist in the Health, Wellbeing & Accessible Gifts Category for our Anxiety Toolkits. Shortlisted for our Wildflower Enamel Pins in the Fashion Accessories Category.
-
Gift of the Year 2025: Finalist for our Thoughts vs Facts Notepad.
We remain a plastic-minimal business, prioritising FSC-certified papers and eco-friendly packaging because being kind to the planet is just as important as being kind to each other.
- West Midlands