As we wrap up another festive season, we’re thrilled to share the impact of the GCA’s ongoing mission: protecting and promoting the joy of card sending. This year again our efforts reminded millions of people why greeting cards matter—especially at Christmas.
A Nationwide Conversation About Cards
Our Cardmitment Campaign again captured attention across TV, radio, print, and online platforms – we have now achieved a phenomenal reach of over 88 million people.
The 2025 campaign spotlighted GCA members and their businesses, giving them a platform to share stories, insights, and the heartfelt importance of connecting through cards particularly at Christmas.
From care home visits to local events, members brought the spirit of Christmas to life, with Wendy Jones-Blackett sharing her passion for cards with a national audience on BBC Breakfast.
GCA Members Making Headlines
It wasn’t just Wendy—Dean Morris, More Than Just A Gift, and Grace Jackson all spoke on local radio, while Loxleys, Paperlink, and GBCC and others earned press coverage for their Caring at Christmas initiatives. These stories showcased the creativity and generosity that define our industry.
Shining a Light on Industry Challenges
The BBC also highlighted a critical issue affecting many members: the rise of plagiarism and cheap online imports from platforms like Temu. Interviews with Frank and Amanda from Lola Designs and Pip Heywood, MD at thortful, underscored the importance of supporting UK businesses and understanding where products come from. This coverage didn’t just inform—it inspired consumers to shop thoughtfully and support the High Street.
Why This Matters
Every article, interview, and social post reinforces the value of what we do. Greeting cards aren’t just paper—they’re moments of connection, joy, and care. Thanks to your involvement and support, the GCA continues to lead the conversation and champion our world-class industry.
Click here to see all the media coverage
Want to get involved next year?
Explore our marketing resources and toolkits and start planning your own initiatives. Together, we’ll keep spreading the message: cards matter.
