In the latest article from GCA supplier member Briffa, the team explains how copyright protects the creative work at the heart of the greeting card industry. Covering everything from ownership and licensing to enforcement and commercial opportunities, this practical guide highlights the key considerations for publishers, designers and artists looking to protect and maximise the value of their intellectual property….
Intellectual property is at the heart of the greeting card industry. From original artwork and verse to licensing agreements, brand protection and creative collaborations, understanding your rights can help safeguard your work and support long-term business growth. To help GCA members navigate these important topics, GCA supplier member Briffa has produced a series of practical…
In the latest article from GCA supplier member Briffa, the team provides a practical introduction to licensing for greeting card publishers, artists and designers. From extending artwork into new product categories to negotiating commercial agreements, understanding the fundamentals of licensing can help businesses maximise the value of their intellectual property while avoiding costly disputes. Licensing is one of the most…
In the latest article from GCA supplier member Briffa, the team tackles some of the most common myths surrounding intellectual property in the greeting card industry. Whether you’re an independent artist or an established publisher, understanding the basics of copyright, trade marks, ownership and confidentiality can help protect your business and support future growth For GCA members – from solo…
As part of our legal advice series from GCA supplier member Briffa, this article examines a question many publishers face: when does inspiration become infringement? In a fast-moving industry where trends evolve quickly and similar products can appear in the marketplace almost overnight, understanding the intellectual property rights that protect your designs, artwork and brand is essential. Briffa explains the…
In the latest article from GCA supplier member Briffa, the team looks at the intellectual property considerations that publishers and artists should address before entering a collaboration. Getting ownership, licensing and usage rights clear from the start can help prevent problems later and ensure both parties get the most from the partnership Collaboration is the engine of the greeting card…
As part of our series with GCA supplier member Briffa, specialist intellectual property solicitors, we’re sharing practical guidance on the legal issues that matter most to greeting card publishers. In this article, Briffa busts some of the most common myths surrounding intellectual property and explains what publishers can and can’t protect. Intellectual Property (IP) is often described as protecting “creations…