Owner of Creative Sparrow, Hannah Curtis, explains why having artist representation can be so beneficial to a creative working within the card industry.
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Latest updates from the GCA
Sustainability in the Card Industry: Reflections on 30 Years with The Eco-Friendly Card Co
The Greeting Card Association’s series of blogs covering Sustainability in the Card Industry is designed to share good practice, celebrating the work being done across our industry to reduce environmental impact and inspire others. In this guest blog, Sue Morrish, founder of The Eco-Friendly Card Co and a member of the GCA Sustainability Committee, reflects…
Protecting Creativity: A Guide to Copyright, Licensing & IP for Greeting Card Businesses
Intellectual property is at the heart of the greeting card industry. From original artwork and verse to licensing agreements, brand protection and creative collaborations, understanding your rights can help safeguard your work and support long-term business growth. To help GCA members navigate these important topics, GCA supplier member Briffa has produced a series of practical…
Licensing Greeting Card Artwork – A Practical Guide for GCA Members
In the latest article from GCA supplier member Briffa, the team provides a practical introduction to licensing for greeting card publishers, artists and designers. From extending artwork into new product categories to negotiating commercial agreements, understanding the fundamentals of licensing can help businesses maximise the value of their intellectual property while avoiding costly disputes. Licensing is one of the most…
log in to access (Already logged in? Refresh your browser)What Card Publishers Get Wrong About IP (and How to Put it Right)
In the latest article from GCA supplier member Briffa, the team tackles some of the most common myths surrounding intellectual property in the greeting card industry. Whether you’re an independent artist or an established publisher, understanding the basics of copyright, trade marks, ownership and confidentiality can help protect your business and support future growth For GCA members – from solo…
log in to access (Already logged in? Refresh your browser)Copyright Protection for Greeting Card Designers – A Practical Guide
In the latest article from GCA supplier member Briffa, the team explains how copyright protects the creative work at the heart of the greeting card industry. Covering everything from ownership and licensing to enforcement and commercial opportunities, this practical guide highlights the key considerations for publishers, designers and artists looking to protect and maximise the value of their intellectual property….
log in to access (Already logged in? Refresh your browser)Copycat Culture: Where Inspiration Ends and Infringement Begins on the Card Aisle
As part of our legal advice series from GCA supplier member Briffa, this article examines a question many publishers face: when does inspiration become infringement? In a fast-moving industry where trends evolve quickly and similar products can appear in the marketplace almost overnight, understanding the intellectual property rights that protect your designs, artwork and brand is essential. Briffa explains the…
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