The GCA publishes toolkits to help retailers and publishers promote card sending occasions.
GCA Toolkits
Introducing Card Club: Inspiring the Next Generation of Card Senders
In a world where children are growing up glued to screens, the Greeting Card Association is proud to launch Card Club. A brand new initiative designed to put pen and…
Send a Smile, Deliver a Card – Thinking of You Week 2025
Thinking of You Week is back for its 11th year, and it’s set to be the biggest and brightest yet! From 15–21 September, we’re inviting everyone to join in a nationwide wave…
Festive Friday 2025 – Make Your #Cardmitment!
What is Festive Friday? Festive Friday is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to…
GCA Proudly Supports the ShopKind Campaign
As a proud member of the Independent Retail Confederation – IRC, the Greeting Card Association (GCA) is delighted to support the ShopKind campaign—an initiative that unites the retail sector to tackle violence and abuse against…
2026 Valentine’s Day Toolkit
The 2025 Valentine’s Day Toolkit contains downloadable resources to help with online and offline marketing.
2026 Mother’s Day Toolkit
The 2025 Mother’s Day Toolkit contains downloadable resources to help with online and offline marketing.
2026 Father’s Day Toolkit
The 2025 Father’s Day Toolkit contains downloadable resources with online and offline marketing.
2026 Easter Toolkit
The 2026 Easter Toolkit contains downloadable resources to help with online and offline marketing.
#Cardmitment Toolkit
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
GCA toolkit for student presentations
GCA toolkit for student presentations. Engaging with next generation of greeting card senders, and encouraging new talent into the card industry.
