Cardmitment Challenge

Oct 1, 2024 | Marketing Support

‘Tis the season for giving and spreading cheer, and what better way to do so than taking part in the Cardmitment Challenge!

The Cardmitment Challenge starts on November 1st and spans over 7 days on social media platforms.

We want to encourage everyone to start thinking about Christmas cards, write a few a night and get ready to post early 2nd class.

This initiative provides an opportunity for the entire greeting card industry to connect with their customers and collectively promote the joy of sending cards to a broader audience.

Go to our Instagram page @cardmitment for full details. Please tag your creations with @Cardmitment include the hashtags #cardmitment and #carddeliverssmiles

Cardmitment Instagram Post giving instructions on how to take part.

How to make the Gavin & Stacey Pam reel

Day 1 kicks off with the Pam Reel Challenge, where participants are encouraged to craft a humorous reel featuring the voice of Pam from the TV show Gavin & Stacey, advocating for the act of sending cards starting from November 1st. Below, you will find a detailed guide on creating the reel, along with a few examples from GCA members who participated in the challenge last year.

Cath Tate Cards, 2023 Pam Reel

1) Click on the link to connect to the Pam Audio

https://www.instagram.com/reels/audio/247717717380748?igsh=bWlheDB2c245cXpu

Be warned you’ll need to write down what she says and learn it off by heart as she speaks quickly

2) Click on Use audio

3) Click on camera

4) Press the big button at the bottom to record (if you’re recording yourself flip the screen using the arrow button on bottom left.)

5) Once finished recording press next

6) You can then either edit or press next

7) Add in a caption and be sure to include that you’re taking advantage of 2nd class 85p post too!

8) Add in hashtags  #cardmitment and #cardsdeliversmiles #pamchristmas24 #gavinandstacey

9) Press tag people and then invite collaborators, search for GCA. 

10) Add your location

 11) Save to drafts ready to share at 7am on Nov 1st.

Dean Morris Cards, 2023 Pam Reel

Further Information

For Christmas stats and fun facts to share, use for your local media/press releases, see our Who Sent the First Christmas Card blog

To download and use our FREE #Cardmitment toolkit click here

For all the latest #Cardmitment news

Find out more about Festive Friday , the day when everyone in the greeting card industry posts their Christmas cards

What makes us British? Our Mantelpiece

The History of Greeting Cards – look back at 100 Years of Greeting Cards

Contact our Press Office

Our #Cardmitment campaign is receiving media coverage across the country, including national coverage on BBC Breakfast and Radio 5 Live among others, click the link above to our blog to see all the latest coverage.

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