Making sustainability claims that are clear, honest and properly backed up. Greenwashing is one of those terms that gets used a lot, but it is worth being clear about what it means. In simple terms, it is when a business makes an environmental claim about a product, service or technology that is unsubstantiated, misleading, vague, or not properly supported by…
Opportunities for Greeting Card Publishers, Designers, Printers & Suppliers Did you know there may be funding support available to help small businesses make practical sustainability improvements? Whether you are reducing energy use, installing EV charging, improving packaging, upgrading equipment, or developing innovative low-carbon products, there are UK-wide and regional schemes that may help. Grant availability changes regularly, so this guide…
Following on from the fantastic webinar recently hosted by Will Powell, founder of Future Shift, were pleased to share a deeper dive into the ideas he explored. Will has kindly expanded on his insights in this blog post, offering a clear and practical look at what B Corp really means for the greetings card industry the what, the how and…
As we look ahead to the new year, sustainability continues to evolve from a “nice to have” into a core part of how greeting card businesses operate, trade and communicate. Regulatory expectations are shifting, consumer scrutiny is sharper, and sustainability is increasingly linked to long-term resilience rather than just environmental ambition. Drawing on recent UK…
COP30 in Belém (Brazil) ended with a fragile but important deal on 21st November 2025. It moves the Paris Agreement further into the “implementation” phase but leaves big gaps on fossil fuels and finance. This summary gives you a quick sense of what went well, what didn’t, and what you can do next. What Went Well at COP30 1. Shift from…
October celebrates both World Habitat Day and World Animal Day — two great reminders that protecting biodiversity starts with the everyday decisions we make. For the greetings card industry, that means thinking carefully about how we design, source, and package our products. Every choice, from a card’s paper stock to its packaging, is an opportunity to support the natural world…
It’s Recycling Week – the perfect time for publishers, retailers and creators to shout about the greener choices they’re making. But here’s the thing: having a recyclable greetings range is only half the job. The other half is making sure customers know it – and trust it. So, let’s break down how to show that your cards are recyclable, and how to market…