GCA Logos and Brand Usage Guidelines

Dec 16, 2019 | Marketing Support

GCA Members can use the GCA Logo on their websites, emails, Social Media, printed material and other marketing. You can download the logos and associated guides in this article. GCA Members are encouraged to use the GCA logo to let customers know they are members.

This new GCA logo was updated in 2019 as we celebrated our 100th Anniversary supporting and representing the UK greeting card industry.

For the year of 2019 we used our special Centenary logo.

Colours used in the logo

PANTONE: 7739c
CMYK: C86 M12 Y100 K01
RGB: R64 G153 B75
HEX: #40994b

PANTONE: 1595c
CMYK: C10M75 Y100 K01
RGB: R213 G92 B25
HEX: #cd672f

PANTONE: 526c
CMYK: C67M98 Y5 K01
RGB: R107 G54 B134
HEX: #6b3686

PANTONE: 465c
CMYK: C26M40 Y73 K03
RGB: R189 G150 B92
HEX: #bd965c

Main Logo

This is the main colour logo. We have provided a jpg version on a white background and png version on a transparent background.

There’s also a monochrome version for use on white or light backgrounds and white-out version for use on dark backgrounds as an alternative to the colour version.

These logos are available for download below.

Square Logo

You may on occasion need a square version of the GCA Logo for use on Social Media for example. The square version is also available for download below.

Please contact the GCA if you require Illustrator or Photoshop files.

Thinking Of You Week Logos and Branding

You can download the Thinking Of You Week logos, branding and social media assets from the Thinking of You Week Toolkit. A Transparent background version of the main ToYW Logo is available from the downloads below.

We will update this page as necessary when any logos or guidelines change.

Downloads

GCA Logo Usage Guidelines
GCA-Logo-Usage-Guidelines.pdf
Download
File size: 764kB
GCA Logo Colour on Transparent Background
GCA-Logo-Colour-on-Transparent-Background.png
The main GCA logo in colour on a transparent background. If you're not sure which logo version to use, we suggest you try this one first.
Download
File size: 35kB
GCA Logo Colour White Background
GCA-Logo-Colour-MAIN.jpg
This is the main GCA Logo on a white background.
Download
File size: 263kB
GCA Logo Mono on white background
GCA-Logo-Mono-MAIN.jpg
The main GCA logo in momochrome (black only) on a white background.
Download
File size: 1MB
GCA Logo White Out transparent back
GCA-Logo-White-Out-transparent-back.png
This is the GCA Logo in WHITE on a transparent background png file.
Download
File size: 64kB
GCA FB logo Square
GCA-FB-logo-Square.jpg
Download
File size: 161kB
Thinking of You Week Logo (Transparent background)
Thinking-of-You-Week-Logo1.png
All other Thinking of You Week assest are available on the Thinking Of You Week website under the Toolkit
Download
File size: 24kB

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