Spring Fair, the UK’s largest retail trade event for home, gift and fashion, returns to the NEC Birmingham from 7–10 February 2027.
For over 75 years, the show has been a key destination for product discovery, industry networking and new business opportunities, bringing the retail community together ahead of the season.
With more than 1,500 exhibitors and 40,000 visitors, Spring Fair provides a powerful platform for brands to increase visibility, launch new collections and connect with buyers from across the retail industry.
GCA Debut Pavilion
Offering a platform for Greeting Card Association members new to exhibiting, the GCA Debut Pavilion is a springboard for emerging greeting card businesses to introduce their products to the industry.
If you are exhibiting at Spring Fair for the first time do look at the GCA Debut area where there is a discount for GCA members exhibiting for the first time.
All the GCA Debut stands are 3m x 1m or 4m x 1m traditional shell schemes with white wooden walls. The package includes carpet, name board with your name and stand number printed and 3 x spotlights.
This special package is not available on stands outside this area.
GCA Lounge
Step into the GCA Lounge and immerse yourself in the joy of sending cards! Our lounge offers a cosy meeting space and a refreshing breakout area away from your stand and perfect for networking.
Exhibiting at Spring Fair
If you have already booked your space at this show do read your exhibitors pack and make sure you have completed all your company details, and the contact information you wish to appear on your online profile and the official show app. Also ensure you are taking advantage of all the marketing opportunities, including social media graphics and invites to the show (accessed via the Exhibitor Zone).
Hyve Tips to enhance your stand without using paint
Changes in the contractor agreement mean that exhibitors need to pay for repainting of the stands. To avoid this extra cost the Spring Fair team at Hyve have shared these tips for GCA members:
The Spring Fair 2027 Exhibitor Zone and Online Manual is where you’ll find information relating to your exhibition stand (including specifications of the Traditional Shell Scheme wooden panels and weight restrictions), as well as how to order any additional items and forms to be completed ahead of the show.
If you have any questions before, please contact your Account Manager.
Thinking of exhibiting at Spring Fair or Autumn Fair?
For GCA members interested in exhibiting at either Spring Fair or Autumn Fair, your main point of contact is Criz Bracken, who leads the Greetings sector for Hyve.
With extensive experience working with brands across retail, wholesale and trade events, Criz can advise on exhibiting opportunities, help you find the right stand package, and support you in making the most of the shows. If you’re considering exhibiting and would like to discuss your options, we encourage you to get in touch with Criz directly.
