Thinking of You During Covid 19

May 14, 2020 | Covid-19, Thinking Of You Week

Thinking of You Week officially starts on 21st September 2020. But in the midst of the current coronavirus outbreak every week is an opportunity to bridge the physical distance currently between us and our loved ones by sending a card. We have created a Gallery of gorgeous images appropriate to this time. To connect with the designer or retailer and order just click on the image.

Greeting cards are traditionally a very British way of keeping in touch when loved ones are divided.  During the Covid-19 crisis people have been sending cards like never before – to neighbours, work colleagues friends and family just to reach out and connect. The 140,000 cards recieved by Captain Tom for his 100th birthday illustrated the British love of cards.

Greeting cards played a major role during WW1 with families at home exchanging them with their loved ones on the frontline (visit the V&A and Imperial War Museum to see examples of cards send from the trenches).

At the start of WW2 the GCA lobbied parliament to request that greeting cards production be allowed to continue due to their positive effects on morale both for the fighting forces as well as that of the general public at home. the Lord Beaverbrook, then Minister for Supply, agreed and declared “Greeting cards are considered essential to the war effort”. The government subsequently give the GCA responsibility for allocating the paper and board to those in the card trade right up until rationing restrictions were lifted after the end of the war.

To see what the greeting card industry is doing during this current crisis visit the News section on our Thinking of You Week site.

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